Personalized Machine Learning

Explains methods behind machine learning systems to personalize predictions to individual users, from recommendation to dating and fashion.

How ed tech was born: Twentieth-century teaching machines--from Sidney Pressey's mechanized test-giver to B. F. Skinner's behaviorist bell-ringing box. Contrary to popular belief, ed tech did not begin with videos on the internet. The idea of technology that would allow students to "go at their own pace" did not originate in Silicon Valley. In Teaching Machines, education writer Audrey Watters offers a lively history of predigital educational technology, from Sidney Pressey's mechanized positive-reinforcement provider to B. F. Skinner's behaviorist bell-ringing box. Watters shows that these machines and the pedagogy that accompanied them sprang from ideas--bite-sized content, individualized instruction--that had legs and were later picked up by textbook publishers and early advocates for computerized learning. Watters pays particular attention to the role of the media--newspapers, magazines, television, and film--in shaping people's perceptions of teaching machines as well as the psychological theories underpinning them. She considers these machines in the context of education reform, the political reverberations of Sputnik, and the rise of the testing and textbook industries. She chronicles Skinner's attempts to bring his teaching machines to market, culminating in the famous behaviorist's efforts to launch Didak 101, the "pre-verbal" machine that taught spelling. (Alternate names proposed by Skinner include "Autodidak," "Instructomat," and "Autostructor.") Telling these somewhat cautionary tales, Watters challenges what she calls "the teleology of ed tech"--the idea that not only is computerized education inevitable, but technological progress is the sole driver of events.

For over 25 years, marketers have longed to connect with their customers and prospects as individuals. As the volume of customer communications across touch points grows exponentially and consumers' attention spans shrink by the day, delivering maximally relevant, individualized experiences has become an imperative. And while the one-to-one dream had been unattainable for years, machine learning and real-time processing have made it possible today. In this book--now in its second edition--discover what one-to-one personalization is all about, how it's evolved and what the future entails. Learn how it's driven by machine learning, delivered across channels and powered by in-depth customer data brought together in a customer data platform (CDP). Get inspired by the potential for your business and gain insights on how to develop your own personalization strategy and program. Discover how to turn the one-to-one dream into a reality.

This book uncovers the stakes and possibilities involved in realising personalised healthcare services through efficient and effective deep learning algorithms, enabling the healthcare industry to develop meaningful and cost-effective services. This

The phenomenal growth of the Internet has resulted in huge amounts of online information, a situation that is overwhelming to the end users. To overcome this problem, personalization technologies have been extensively employed. The book is the first of its kind, representing research efforts in the diversity of personalization and recommendation techniques. These include user modeling, content, collaborative, hybrid and knowledge-based recommender systems. It presents theoretic research in the context of various applications from mobile information access, marketing and sales and web services, to library and personalized TV recommendation systems. This volume will serve as a basis to researchers who wish to learn more in the field of recommender systems, and also to those intending to deploy advanced personalization techniques in their systems. Sample Chapter(s). Personalization-Privacy Tradeoffs in Adaptive Information Access (865 KB). Contents: User Modeling and Profiling: Personalization-Privacy Tradeoffs in Adaptive Information Access (B Smyth); A Deep Evaluation of Two Cognitive User Models for Personalized Search (F Gasparetti & A Micarelli); Unobtrusive User Modeling for Adaptive Hypermedia (H J Holz et al.); User Modelling Sharing for Adaptive e-Learning and Intelligent Help (K Kabassi et al.); Collaborative Filtering: Experimental Analysis of Multiattribute Utility Collaborative Filtering on a Synthetic Data Set (N Manouselis & C Costopoulou); Efficient Collaborative Filtering in Content-Addressable Spaces (S Berkovsky et al.); Identifying and Analyzing User Model Information from Collaborative Filtering Datasets (J Griffith et al.); Content-Based Systems, Hybrid Systems and Machine Learning Methods: Personalization Strategies and Semantic Reasoning: Working in Tandem in Advanced Recommender Systems (Y Blanco-Fernindez et al.); Content Classification and Recommendation Techniques for Viewing Electronic Programming Guide on a Portable Device (J Zhu et al.); User Acceptance of Knowledge-Based Recommenders (A Felfernig et al.); Using Restricted Random Walks for Library Recommendations and Knowledge Space Exploration (M Franke & A Geyer-Schulz); An Experimental Study of Feature Selection Methods for Text Classification (G Uchyigit & K Clark). Readership: Researchers and graduate students in machine learning and databases/information science.

An introduction to a broad range of topics in deep learning, covering mathematical and conceptual background, deep learning techniques used in industry, and research perspectives. “Written by three experts in the field, Deep Learning is the only comprehensive book on the subject.” —Elon Musk, cochair of OpenAI; cofounder and CEO of Tesla and SpaceX Deep learning is a form of machine learning that enables computers to learn from experience and understand the world in terms of a hierarchy of concepts. Because the computer gathers knowledge from experience, there is no need for a human computer operator to formally specify all the knowledge that the computer needs. The hierarchy of concepts allows the computer to learn complicated concepts by building them out of simpler ones; a graph of these hierarchies would be many layers deep. This book introduces a broad range of topics in deep learning. The text offers mathematical and conceptual background, covering relevant concepts in linear algebra, probability theory and information theory, numerical computation, and machine learning. It describes deep learning techniques used by practitioners in industry, including deep feedforward networks, regularization, optimization algorithms, convolutional networks, sequence modeling, and practical methodology; and it surveys such applications as natural language processing, speech recognition, computer vision, online recommendation systems, bioinformatics, and videogames. Finally, the book offers research perspectives, covering such theoretical topics as linear factor models, autoencoders, representation learning, structured probabilistic models, Monte Carlo methods, the partition function, approximate inference, and deep generative models. Deep Learning can be used by undergraduate or graduate students planning careers in either industry or research, and by software engineers who want to begin using deep learning in their products or platforms. A website offers supplementary material for both readers and instructors.

This book uncovers the stakes and possibilities involved in realising personalised healthcare services through efficient and effective deep learning algorithms, enabling the healthcare industry to develop meaningful and cost-effective services. This requires effective understanding, application and amalgamation of deep learning with several other computing technologies, such as machine learning, data mining, and natural language processing.

This book constitutes the proceedings of the 20th International Conference on Web Information Systems Engineering, WISE 2019, held in Hong Kong, China, in November 2019. Due to the problems/protests in Hong Kong, WISE 2019 was postponed from November 26-30, 2019 until January 19-22, 2020. The 50 full papers presented were carefully reviewed and selected from 211 submissions. The papers are organized in the following topical sections: blockchain and crowdsourcing; machine learning; deep learning; recommender systems, data mining; web-based applications; entity linkage and disambiguation; graph learning; knowledge graphs; graph mining; and text mining.