Pimp My Site

A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more

With over 60,000 copies sold since its first edition, this SitePoint best-seller has just had a fresh update to include recent advances in the web industry. With the first two editions coming highly recommended by established, leading web designers and developers, the third edition with all its extra goodies will continue that trend. Also fully updated to include the latest operating systems, web browsers and providing fixes to issues that have cropped up since the last edition. Readers will learn to: Style text and control your page layout with CSS Create and Optimize graphics for the Web Add interactivity to your sites with forms Include a custom search, contact us page, and a News/Events section on your site Track visitors with Google Analytics Extend your reach and connect your site with Social Media Use HTML5&CSS3 to add some cool, polished features to your site Use diagnosis/debug tools to find any problems And lots more.

Presents step-by-step instructions on creating a Web site using HTML and CSS.

Learning Web Design provides a no-nonsense guide to the maze of options novice designers face, offering clear advice for creating attractive web sites and applications. Everything you need to know to create professional web sites is right here.

Google Your Way to the Top of Your Industry! It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace. With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by Registering with Google Coming up with the best keywords Thinking like your customers Making your site totally accessible Using metadata to your advantage Advertising on the Web Measuring what works, and what doesn’t Containing 52 techniques in all, each of which can used immediately, Be #1 on Google is the essential guide to winning the battle for first ranking on the world’s most utilized search engine.

Covers the top 20 social network sites! Sign On to Social Networking! This is Why Keep in contact with current clients Reach millions of potential clients Share your business news Be a voice in your industry Manage your company reputation Communicate with employees and partners Build your client list Boost your bottom line Now, Learn How Social media pros Starr Hall and Chadd Rosenberg take you behind the scenes of today's hottest social networks and help you uncover the best social sites for your business. Using simple steps and solutions, learn how to set up an attractive company profile, reach and engage your target market, develop stronger relationships with your current clientele, enhance your reputation, and become a recognized expert in your industry-investing nothing more than minutes a day! Identify the best social-site matches for your business Brand your online profile using customizing features Develop content that increases your search engine exposure Practice proven techniques to engage and attract quality customers Use unique strategies to maintain and improve your company's reputation Incorporate social media marketing and advertising opportunities into future business plans Plus, gain social networking success tips, insights, and techniques from practicing small businesses. “Starr Hall is single handedly changing the world’s conversation around social networking. From her insightful observations about the nature of these online communities to her practical, easy-to-manage strategies on how to use social networks to grow your business and get more clients – nobody has their finger on the pulse of this marketing tool like Starr Hall. If you’re in business today, you simply must have this innovative guide to turning social media into one of your most lucrative marketing venues.” —Jane Deuber, Bestselling Author, Consultant and President of Profit Partners Consulting "Hall and sidekick Rosenberg get into the nuts and bolts here with a fine primer. Their no-nonsense approach serves to make the confusing array of choices a bit more comprehensible and actionable for clueless newbies. They review the sites, provide case studies and offer opinions. It's a very good approach and their book might be the perfect one for small businesses and practices that have limited resources and limitless ambitions." —Richard Pachter, "Get Marketing Help with New Social Media Books," The Sacramento Bee