Pioneers Of Promotion

The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture. Transporting readers back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill’s Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World’s Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents. Using mostly newspapers—plus a good deal of moxie, emotional suasion, iconic imagery, and to be sure, alcohol—Burke, Hamilton, and Handy each devised ways to promote celebrities, attract huge crowds, and generate massive news coverage. As a result, a plainsman named William F. Cody became more famous than the president of the United States, a traveling circus turned into the Greatest Show on Earth, and a world’s fair attracted more than 27 million visitors. Tapping his practitioner’s knowledge of marketing and promotion, Dobrow reintroduces readers to Buffalo Bill and his Wild West show, P. T. Barnum and his circus, and the greatest of all world’s fairs. Surprisingly, the promotional geniuses who engineered these enterprises do not appear in history books alongside other marketing and advertising legends such as Ivy Lee, Edward Bernays, or David Ogilvy. Pioneers of Promotion at long last gives these founders of American marketing their due.

It is also an image that has resisted fundamental revision over the course of two centuries because of the force of Washington's character, the clarity of his political purposes, and the intensity of his charisma.

This book is a compilation of the remarkable journeys of 48 hand surgery pioneers from the Asian-Pacific region. They came from diverse backgrounds — one being the 21st generation doctor in the family to another being the first ever orthopaedic surgeon of a major university. While some pioneers delved deep in the lab to push the boundaries of surgical care, others strived to make high quality hand surgery available to the masses. However, what united them all was an unwavering commitment to their patients' well-being and a willingness to go above and beyond to attain their objectives.The International Federation of Societies for Surgery of the Hand (IFSSH) celebrates the spirit of enthusiasm, sacrifice and commitment to the cause of hand surgery by recognising these pioneers during the triennial IFSSH congress. Each biographical article in this anthology was written by someone who has closely known or collaborated with the featured pioneer. Each of these trailblazers has a story that will stir emotions and inspire others. We believe it's important to share these narratives to motivate the younger generation. By doing so, we hope to inspire them to follow in their footsteps, provide exceptional care to their patients and collectively create a better world to live in.

This book taps into the best elements of Chinese traditional culture to show respect to the pioneers of Hebei women’s education and to provide references to today’s education reform and development. It contains six chapters, describing the basic requirements for Chinese women of the Feudal Period, the development of women’s normal education, prominent educators in Home Economics, and the outstanding alumnae of Hebei Normal University. The book allows insights into the educational, social, cultural, economic and political movements from ancient China to the late Qing dynasty, the Republic of China, and the People’s Republic of China.

The planning that allowed for the successful amphibious landings at the end of World War II actually began during the 1880s as the Marine Corps sought to define its role in the new Steel Navy. Officers braved skepticism, indifference and outright opposition to develop an amphibious warfare doctrine, with each service contributing. From the 1898 war with Spain through the disastrous 1915 Australian landing to the successful World War II assaults in the Pacific and northwest France, this chronological history explores the successes and failures pivotal to the concept of amphibious warfare through the lives and careers of fourteen officers instrumental to its development. Profiles include General George S. Patton, Jr.; Rear Admiral Walter C. Ansel, USN; Lieutenant General John A. Lejeune, USMC; Admiral William Sims, USN; and Colonel Robert W. Huntington, USMC.