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Designed primarily as a textbook for undergraduate students of commerce, this accessible and easy-to-read text gives a clear exposition of the theory and practice of entrepreneurship. It exposes the readers to the entrepreneurial culture and industrial growth in India. The intricate theories involved in entrepreneurship are explained in a step-by-step manner, supported by a large number of tables and figures. The thorough discussion on promotion of venture and raising of funds is aimed at enabling the potential entrepreneurs to set up and successfully manage their own small business units. Separate chapters on Women Entrepreneurship and Rural Entrepreneurship make this text a class apart. Besides undergraduate students of commerce, students of management and EDP trainers will also find this text extremely useful. Above all, all those who are interested in and enthusiastic about setting up their own small units will find the book quite handy.

In this richly detailed, sensitive ethnographic work, Sally Cole takes as her starting point the firsthand accounts of five differently situated Portuguese women, who describe their lives in a rural fishing community on the north coast of Portugal. Skillfully combining these life stories with cultural and economic analysis, Cole radically departs from the picture of women as sexual beings that prevails in the anthropological literature on Europe and the Mediterranean. Her very different strategy--a focus on women as workers--reflects the Portuguese women's own definition of themselves and allows them the strong, resonant voice that is the goal of both the new ethnography and feminist scholarship. From this new perspective, Cole proposes an important critique of the dominant paradigm of southern European gender relations as being embedded in the code of honor and shame. Covering the Salazar years, as well as the period since the 1974 Revolution, Cole shows that fisherwomen of the past enjoyed greater autonomy in work and social relations than do their daughters and granddaughters, who live in a context of increasing commoditization and industrialization. Central to this account is an examination of the changing structure and role of the household as economic production moved to the factory.