Popularizing Anthropology

Anthropology written for a popular audience is the most neglected branch of the discipline. In the 1980s postmodernist anthropologists began to explore the literary and reflective aspects of their work. Popularizing Anthropology advances that trend by looking at a key but previously marginalized genre of anthropology. The contributors, who are well known anthropologists, explore such themes as: why so many anthropologists are women; how the Japanese have reacted to Ruth Benedict; why Margaret Mead became so successful; how the French media promote Levi-Strauss and Louis Dumont; Why Bruce Chatwin tells us more about Aboriginals than many anthropologists in Australia; how personal accounts of fieldwork have evolved since the 1950s; how to write a personal account of fieldwork. Popularizing Anthropology unearths a submerged tradition within anthropology and reveals that, from the beginning, anthropologists have looked beyond the boundaries of the academy for their listeners. It aims to establish the popularization of the discipline as an illuminating topic of investigation in its own right, arguing that it is not an irrelevant appendage to the main body of the subject but has always been an integral part of it.

ANTHROPOLOGY IN THE PUBLIC ARENA “A critical insider, Jeremy MacClancy celebrates maverick anthropologists who transgressed academic frontiers, and urges his colleagues to engage the public. This is an entertaining, original, and provocative book.” Adam Kuper, Professor Emeritus, University of Cambridge “Jeremy MacClancy insightfully expands the history of anthropology beyond the confines of the academy, showing us how a collection of poets, popularizers, critics, surrealists, neo-Freudians, and iconoclast savants shaped anthropology’s imagination.” David Price, St Martin’s University,Washington ANTHROPOLOGY IN THE PUBLIC ARENA This detailed survey of the evolution of anthropology in Britain is also a spirited defence of the public as well as professional role of the discipline. The author argues for a broader vision of the value of anthropological knowledge that allows for the creative contributions of popular scientists and literary figures who often capture the public imagination and add much to our knowledge of human social relations. Informed by original archival research and engaging narratives of the larger-than-life personalities of public intellectuals, the author reveals the contributions of neglected but crucial figures such as John Layard, Geoffrey Gorer, Robert Graves, and the originators of Mass Observation, today’s online repository of anthropological data. MacClancy is guided by the notion that anthropology’s continued dynamism requires an alliance of interests, popular and academic, that will recover marginalized studies and recognize the value of contributions from outside the university research community. Its synthesis of diverse topics illuminates an anthropology that enriches the popular cultural discourse and serves as a versatile tool for exploring pressing issues of social organization and development. The reframed narrative of British anthropological history that emerges is as integral to the future of the subject as it is informative about its past.

Unlike most infertility books that focus on medical treatment, Healing the Infertile Family examines the social and emotional problems experienced by couples confronting infertility and suggests how they can be alleviated. In this updated edition, Gay Becker discusses her most recent study of couples experiencing infertility and offers guidelines for resolution of this common problem that will enable couples to face the future with hope. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1990.

Written by leading scholars in the field, this comprehensive and readable resource gives anthropology students a unique guide to the ideas, arguments and history of the discipline. The fully revised and expanded second edition reflects major changes in anthropology in the past decade.

ANTHROPOLOGY IN THE PUBLIC ARENA “A critical insider, Jeremy MacClancy celebrates maverick anthropologists who transgressed academic frontiers, and urges his colleagues to engage the public. This is an entertaining, original, and provocative book.” Adam Kuper, Professor Emeritus, University of Cambridge “Jeremy MacClancy insightfully expands the history of anthropology beyond the confines of the academy, showing us how a collection of poets, popularizers, critics, surrealists, neo-Freudians, and iconoclast savants shaped anthropology’s imagination.” David Price, St Martin’s University,Washington ANTHROPOLOGY IN THE PUBLIC ARENA This detailed survey of the evolution of anthropology in Britain is also a spirited defence of the public as well as professional role of the discipline. The author argues for a broader vision of the value of anthropological knowledge that allows for the creative contributions of popular scientists and literary figures who often capture the public imagination and add much to our knowledge of human social relations. Informed by original archival research and engaging narratives of the larger-than-life personalities of public intellectuals, the author reveals the contributions of neglected but crucial figures such as John Layard, Geoffrey Gorer, Robert Graves, and the originators of Mass Observation, today’s online repository of anthropological data. MacClancy is guided by the notion that anthropology’s continued dynamism requires an alliance of interests, popular and academic, that will recover marginalized studies and recognize the value of contributions from outside the university research community. Its synthesis of diverse topics illuminates an anthropology that enriches the popular cultural discourse and serves as a versatile tool for exploring pressing issues of social organization and development. The reframed narrative of British anthropological history that emerges is as integral to the future of the subject as it is informative about its past.

Writing is crucial to anthropology, but which genres are anthropologists expected to master in the 21st century? This book explores how anthropological writing shapes the intellectual content of the discipline and academic careers. First, chapters identify the different writing genres and contexts anthropologists actually engage with. Second, this book argues for the usefulness and necessity of taking seriously the idea of writing as a craft and of writing across and within genres in new ways. Although academic writing is an anthropologist’s primary genre, they also write in many others, from drafting administrative texts and filing reports to composing ethnographically inspired journalism and fiction.

Design is a key site of cultural production and change in contemporary society. Anthropologists have been involved in design projects for several decades but only recently a new field of inquiry has emerged which aims to integrate the strengths of design thinking and anthropological research. This book is written by anthropologists who actively participate in the development of design anthropology. Comprising both cutting-edge explorations and theoretical reflections, it provides a much-needed introduction to the concepts, methods, practices and challenges of the new field. Design Anthropology moves from observation and interpretation to collaboration, intervention and co-creation. Its practitioners participate in multidisciplinary design teams working towards concrete solutions for problems that are sometimes ill-defined. The authors address the critical potential of design anthropology in a wide range of design activities across the globe and query the impact of design on the discipline of anthropology. This volume will appeal to new and experienced practitioners in the field as well as to students of anthropology, innovation, science and technology studies, and a wide range of design studies focusing on user participation, innovation, and collaborative research.

Anthropology ought to have changed the world. What went wrong? Engaging Anthropology takes an unflinching look at why the discipline has not gained the popularity and respect it deserves in the twenty-first century. From identity to multicultural society, new technologies to work, globalization to marginalization, anthropology has a vital contribution to make. While showcasing the intellectual power of the discipline, Eriksen takes the anthropological community to task for its unwillingness to engage more proactively with the media in a wide range of current debates. If anthropology matters as a key tool with which to understand modern society beyond the ivory towers of academia, why are so few anthropologists willing to come forward in times of national or global crisis? Eriksen argues that anthropology needs to rediscover the art of narrative and abandon arid analysis and, more provocatively, anthropologists need to lose their fear of plunging into the vexed issues modern societies present. Engaging Anthropology makes an impassioned plea for positioning anthropology as the universal intellectual discipline. Eriksen has provided the wake-up call we were all awaiting.