Power Direct Marketing

...aims to motivate, inspire, and educate readers about successful direct marketing. --dustjacket

Acclaimed worldwide for his unique ability to translate concepts into ideas, Ray Jutkins clues you into the total process of direct marketing planning and how to make it work for you. Includes his well known, 8 point Market Action Plan and shows how to: -- Establish concise objectives and achieve them -- Evaluate and select the tactics that will "work the plan" -- Determine the most profitable timetable for your campaign -- Measure and analyze the outcome

The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with over two decades of experience in marketing, and teaching courses on retailing, provides a holistic and practical approach to the subject. The book covers a wide range of topics—from understanding why retailers need to build brands, positioning to the various communication tools available to the retailers and the need to integrate retail communication for success. It contains numerous examples from Indian retailers in the areas of retail communication and provides many caselets to stimulate the application of many of the concepts discussed in the book. The book is meant for the postgraduate students of management. Besides, it will also be useful to the students pursuing PG Diploma in Retail Communications Management/Integrated Marketing Communications.

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

Prof. (Dr.) Arun Kumar , B.Tech (IT), M.Tech (CSE), PhD( A.I), He has 10+ years of Experience in (Professor, Researcher, Entrepreneur, Writer, Motivator, Business Trainer, Engineer, Developer,) Founder, President, CEO, Prerna Society of Technical Education and Research, New Delhi. He has published 30+ Research Papers in National, International Journals, and Conferences. 10+ Books, 05+ National and International Journals Editors, Worked as Professor and C.O.E, H.O.D in various Engineering Colleges and Universities. Editor in Chief in International Journal of Computer Science and Information Technology Research Excellence (IJCSITRE ): www.ijcsitre.org since 2011 Assistant Editor in Chief: International Journal of Applied Science Technology Research Excellence (IJASTRE): www.ijastre.org, since 2011. He is Trusted Educator and Successful Technical teachers to over 10,000+ students in engineering fields. He has been practical and experimental in providing CEO training to more then 500+ CEOs in the country.