Presidential Elections 8th Edition

Analyzes political parties, candidates, primaries, conventions, delegates, campaigns, political finance, and voting.

American presidents have come from all walks of life. Some have had a lot of experience campaigning for office, while others have had almost none. In fact, the nation's first president—George Washington—didn't even run for office. He was chosen by a group of electors in 1789. More than 200 years later, campaigning for the United States' highest office takes years to plan, years to carry out, and a lot of money. Candidates must be prepared to rally supporters at live events across the nation, give hundreds of interviews and speeches, and create sophisticated communication strategies. No longer can candidates simply let their records speak for themselves. They must engage their competition—and the American voter—in vigorous debate 24/7, using robust advertising, strategic appearances, and social media messaging. Follow the changes in presidential campaign strategies from the nation's early leaders to twenty-first century contenders. Meet the personalities that have defined the office, from George Washington to Barack Obama, the nation's first African American president. Learn how strategies to pick candidates, raise money, run campaigns, sway voters, and elect leaders have evolved. And see if you can predict what lies ahead for Americans in upcoming presidential elections.

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

Never losing sight of the historical foundations of the office of President of the United States, the authors maintain a delicate balance as they examine the presidency through a modern lens.

This book covers all elements of parties and the electoral process, including local, state, and national party organizations; American party history and party systems; state and local nominations; state and local elections; presidential nominations; and presidential elections. Separate chapters are devoted to the important subjects of the media in the electoral process and campaign finance. The role of political parties in representative democracy_and their contributions to it_are examined critically. This post-election update includes complete data from 2008 and an updated chapter on campaign finance.

This book analyzes presidential elections over the sweep of American history, studies the 1992 presidential election, and examines the impact of presidential elections on the U.S. political system and society. It is guided by three basic questions: Are the fifty-two elections in U.S. history a set of discrete events, or are there patterns among them? Are some elections more important than others? And what is their impact on political parties, public policy, and society? The authors compare and contrast presidential elections in order to understand better their individual dynamics. An extensive introduction thoroughly grounds readers in the processes of presidential selection; Milton C. Cummings, Jr. charts the dynamics of the 1992 election, describes the pattern of the vote, and contrasts the outcome with those of 1984 and 1988; Gerald M. Pomper analyzes state-level presidential election results and evaluates the effectiveness of political parties in the democratic process; David R. Mayhew tests the link between elections and major policy change, looking at the impact of divided government on politics and policymaking at the national level; Everett C. Ladd analyzes the impact of postindustrial society on parties and the electoral system; and Harvey L. Schantz examines sectional voting patterns in presidential elections from 1824 to 1992.

In Congressional Elections: Campaigning at Home and in Washington author Paul Herrnson combines top-notch research with real-world politics as he argues that successful candidates run two campaigns: one for votes, the other for resources. Using campaign finance data, original survey research, and hundreds of interviews with candidates and political insiders, Herrnson looks at how this dual strategy affects who wins and how it ultimately shapes the entire electoral system. The Seventh Edition considers the impact of the Internet and social media on campaigning; the growing influence of interest groups in the wake of the Supreme Court's Citizens United ruling; and the influence of new voting methods on candidate, party, and voter mobilization tactics.

The CQ Press Guide to U.S. Elections is a comprehensive, two-volume reference providing information on the U.S. electoral process, in-depth analysis on specific political eras and issues, and everything in between. Thoroughly revised and infused with new data, analysis, and discussion of issues relating to elections through 2014, the Guide will include chapters on: Analysis of the campaigns for presidency, from the primaries through the general election Data on the candidates, winners/losers, and election returns Details on congressional and gubernatorial contests supplemented with vast historical data. Key Features include: Tables, boxes and figures interspersed throughout each chapter Data on campaigns, election methods, and results Complete lists of House and Senate leaders Links to election-related websites A guide to party abbreviations