Principles And Ethics Of Tour Guiding

Stressing the interconnectedness of tourism and culture, this valuable handbook explores what tourism industry professionals need to know to succeed. Globalization, landmark attractions, and cultural heritage are among the topics discussed from both international and local perspectives. Each chapter also concludes with a comprehensive series of self-assessment questions and a proposed task that professionals and students can do to enrich their cultural learning experience.

Interpretation and Tour Leadership: Principles and Practices of Tour Guiding is a complete manual to tour guiding that is based on the author's first-hand experience of training more than 3000 tour guides. With a practical hands-on focus, it guides the reader through the key roles and responsibilities of a tour guide from interpretation techniques, leading visitors in difference scenarios, dealing tricky situations to setting up a tour guiding business.Packed with real life international case studies, each chapter follows a thorough pedagogic structure which includes features such as training objectives, key terms, theory highlights, assignments, further reading and links to videos.

• Introduction to Tour Guiding Techniques and Travel Operations • Tour Planning and Design • Cultural Awareness and Sensitivity in Tourism • Risk Management and Safety in Tourism • Tour Guiding Techniques and Best Practices • Hospitality and Customer Service in Tourism • Travel Operations and Logistics • Professionalism and Career Development in Tourism

Travel and tourism is emerging as one of the world's largest and most dynamic industries. This handbook aims to provide guides with a foundation to the tourism and travel industry. It begins with a definition of the various kinds of guides and an overview of guiding throughout history and the world.

This book provides an authoritative, state-of-the-art review of tour guiding scholarship and research. It aims to foster best practice and to stimulate further study and research on tour guiding across a range of disciplines. The book is well-illustrated and its accessible style with chapter summaries makes it ideal for students as well as researchers.