Principles And Practice Of Direct Advertising Classic Reprint

Excerpt from Principles and Practice of Direct Advertising This book is the result of an attempt to assemble, and to present in handy form for ready reference, a few of the elementary facts and principles that the average busy man having to do with the preparation of advertising will find it helpful to know, about the several forms of printed matter that come under the general head of Direct Advertising. The subject being extensive and the book brief, the treatment of each subject is necessarily suggestive rather than exhaustive. Topics that elsewhere are discussed through entire volumes, even libraries, are here considered in short chapters. There has been no opportunity for the detailed descriptions and illustrations that are to be found, by those who know where to look, in other and more thor ough advertising text-books. This limitation, however, is also an advantage, on the principle that a dictionary often meets the requirements of an investigator better than an encyclopedia: the one tells you the elementary fact in a paragraph; the other either takes the elementary fact for granted altogether, or buries it in a mass of detail whence it is only to be extracted by the expenditure of more time and patience than the result may warrant. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Excerpt from Effective Direct Advertising: The Principles and Practice of Producing Direct Advertising for Distribution by Mail or Otherwise It is the true office of history to represent the events them selves together with the counsels, and to leave the observations and conclusions thereupon to the liberty and faculty of every man's judgment. - bacon. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Excerpt from Advertising: Its Principles, Practice, and Technique Problems of advertising policies and plans, and problems in the technique and construction of advertisements, are given at the end of: the various chapters. These will increase the usefulness of the book as a text. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Excerpt from Principles and Practice of Advertising Principles and Practice of Advertising was written by Gerald Bertram Wadsworth in 1911. This is a 350 page book, containing 86047 words and 8 pictures. Search Inside is enabled for this title. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.