Principles Of Marketing Channel Management
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Principles of Marketing Channel Management
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Author | : Bruce E. Mallen |
Publsiher | : Unknown |
Total Pages | : 353 |
Release | : 1977-01-01 |
Genre | : Business & Economics |
ISBN | : 0669009857 |
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Principles of Marketing
Author | : Philip Kotler,Gordon H. G. McDougall |
Publsiher | : Scarborough, Ont. : Prentice-Hall Canada |
Total Pages | : 622 |
Release | : 1983 |
Genre | : Business & Economics |
ISBN | : 013709311X |
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Marketing Channels
Author | : Bert Rosenbloom |
Publsiher | : Unknown |
Total Pages | : 536 |
Release | : 1983 |
Genre | : Marketing channels |
ISBN | : OSU:32435002493443 |
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Marketing Channels
Author | : Anne T. Coughlan |
Publsiher | : Unknown |
Total Pages | : 618 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : 0130127728 |
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The Autobiography and Ministry of Bishop M. D. Spires
Principles of Marketing
Author | : John F. Tanner, Jr.,Mary Anne Raymond,Camille Schuster |
Publsiher | : Ingram |
Total Pages | : 135 |
Release | : 2024 |
Genre | : Electronic Book |
ISBN | : 193612629X |
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Distribution Strategy
Author | : Livio Moretti |
Publsiher | : Springer |
Total Pages | : 216 |
Release | : 2018-11-02 |
Genre | : Business & Economics |
ISBN | : 9783319919591 |
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This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks. Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution. Bruno Barcelos, General Manager Sandoz, a Novartis Company
The Manager s Guide to Distribution Channels
Author | : Linda Gorchels,Edward J. Marien,Chuck West |
Publsiher | : McGraw Hill Professional |
Total Pages | : 239 |
Release | : 2004-05-22 |
Genre | : Business & Economics |
ISBN | : 9780071442954 |
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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Marketing Channels
Author | : Barry Berman |
Publsiher | : Unknown |
Total Pages | : 768 |
Release | : 1996 |
Genre | : Business & Economics |
ISBN | : UOM:49015002827880 |
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This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.