Printing And The Press In Pre Modern China

This path-breaking book argues that printing—both with woodblocks and with movable type—exerted a profound influence on Chinese society in the sixteenth and seventeenth centuries.

Amid early twentieth-century China’s epochal shifts, a vital and prolific commercial publishing industry emerged. Recruiting late Qing literati, foreign-trained academics, and recent graduates of the modernized school system to work as authors and editors, publishers produced textbooks, reference books, book series, and reprints of classical texts in large quantities at a significant profit. Work for major publishers provided a living to many Chinese intellectuals and offered them a platform to transform Chinese cultural life. In The Power of Print in Modern China, Robert Culp explores the world of commercial publishing to offer a new perspective on modern China’s cultural transformations. Culp examines China’s largest and most influential publishing companies—Commercial Press, Zhonghua Book Company, and World Book Company—during the late Qing and Republican periods and into the early years of the People’s Republic. He reconstructs editors’ cultural activities and work lives as a lens onto the role of intellectuals in cultural change. Examining China’s distinct modes of industrial publishing, Culp explains the emergence of the modern Chinese intellectual through commercial and industrial processes rather than solely through political revolution and social movements. An original account of Chinese intellectual and cultural history as well as global book history, The Power of Print in Modern China illuminates the production of new forms of knowledge and culture in the twentieth century.

Despite the importance of books and the written word in Chinese society, the history of the book in China is a topic that has been little explored. This pioneering volume of essays, written by historians, art historians, and literary scholars, introduces the major issues in the social and cultural history of the book in late imperial China. Informed by many insights from the rich literature on the history of the Western book, these essays investigate the relationship between the manuscript and print culture; the emergence of urban and rural publishing centers; the expanding audience for books; the development of niche markets and specialized publishing of fiction, drama, non-Han texts, and genealogies; and more.

This book is a path-breaking study of print culture in early modern China. It argues that printing with both woodblocks and movable type exerted a profound influence on Chinese society in the sixteenth and seventeenth centuries. The book examines the rise and impact of print culture from both economic and cultural perspectives. In economic terms, the central issues were the price of books and the costs of book production. Chow argues that contrary to accepted views, inexpensive books were widely available to a growing literate population. An analysis of the economic and operating advantages of woodblock printing explains why it remained the dominant technology even as the use of movable type was expanding. The cultural focus shows the impact of commercial publishing on the production of literary culture, particularly on the civil service examination. The expansion of the book market produced publicity for literary professionals whose authority came to challenge the authority of the official examiners.

These essays examine the transformation of Chinese print culture over the past two centuries during which new technologies, intellectual change, and sociopolitical upheavals expanded reading audiences, spawned new genres of print, and reshaped the relationship between publishing and the state.

Printing changed the world! Because of this innovation, people could more easily share knowledge and preserve it for future generations. More people learned to read, and ideas and learning spread—as did the notions of literature and art. And it all started in ancient China! Readers will learn how the first types of printing began, as well as how the inventions spread and how they affected the ideas of history, literature, art, religion, and politics not only in China but around the world. Detailed descriptions of early means of printing and color photos bring the history of this important innovation to life.