Problems In Marketing
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Problems in Marketing
Author | : Luiz Moutinho,Charles S Chien |
Publsiher | : SAGE |
Total Pages | : 337 |
Release | : 2007-12-12 |
Genre | : Business & Economics |
ISBN | : 9781849202626 |
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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Problems in Marketing
Author | : Steven H. Star |
Publsiher | : McGraw-Hill Companies |
Total Pages | : 870 |
Release | : 1977 |
Genre | : Marketing |
ISBN | : UOM:39076005253658 |
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Marketing Problems
![Marketing Problems](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : M. T. Copeland |
Publsiher | : Unknown |
Total Pages | : 135 |
Release | : 1922 |
Genre | : Electronic Book |
ISBN | : OCLC:51430518 |
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Marketing Challenges
Author | : Christopher H. Lovelock |
Publsiher | : McGraw-Hill Companies |
Total Pages | : 680 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : CORNELL:31924077120594 |
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Strategic Marketing Problems
Author | : Roger A. Kerin,Robert A. Peterson |
Publsiher | : Allyn & Bacon |
Total Pages | : 678 |
Release | : 1984 |
Genre | : Marketing |
ISBN | : 0205081045 |
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Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Strategic Marketing Problems
Author | : Roger A. Kerin,Robert Allen Peterson |
Publsiher | : Prentice Hall |
Total Pages | : 708 |
Release | : 2010 |
Genre | : Marketing |
ISBN | : 0132465493 |
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For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.
Wheat Marketing Problems
Author | : United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices |
Publsiher | : Unknown |
Total Pages | : 52 |
Release | : 1979 |
Genre | : Wheat trade |
ISBN | : UOM:39015082595177 |
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Problems in Tobacco Marketing
Author | : United States. Congress. House. Committee on Agriculture |
Publsiher | : Unknown |
Total Pages | : 150 |
Release | : 1968 |
Genre | : Electronic Book |
ISBN | : STANFORD:36105045081218 |
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