Proceedings Of The 1995 World Marketing Congress
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Proceedings of the 1995 World Marketing Congress
Author | : K. Grant,I. Walker |
Publsiher | : Springer |
Total Pages | : 554 |
Release | : 2015-06-29 |
Genre | : Business & Economics |
ISBN | : 9783319173115 |
Download Proceedings of the 1995 World Marketing Congress Book in PDF, Epub and Kindle
This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings of the Seventh Bi annual World Marketing Congress Melbourne Australia July 6 1 i e 6 10 1995
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Author | : Ken Grant,Ian Walker |
Publsiher | : Unknown |
Total Pages | : 135 |
Release | : 1995 |
Genre | : Marketing |
ISBN | : OCLC:37091110 |
Download Proceedings of the Seventh Bi annual World Marketing Congress Melbourne Australia July 6 1 i e 6 10 1995 Book in PDF, Epub and Kindle
Proceedings of the 1997 World Marketing Congress
Author | : Samsinar MD Sidin,Ajay K. Manrai |
Publsiher | : Springer |
Total Pages | : 655 |
Release | : 2015-06-25 |
Genre | : Business & Economics |
ISBN | : 9783319173207 |
Download Proceedings of the 1997 World Marketing Congress Book in PDF, Epub and Kindle
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings of the 1995 Academy of Marketing Science AMS Annual Conference
Author | : Roger Gomes |
Publsiher | : Springer |
Total Pages | : 361 |
Release | : 2015-01-23 |
Genre | : Business & Economics |
ISBN | : 9783319131474 |
Download Proceedings of the 1995 Academy of Marketing Science AMS Annual Conference Book in PDF, Epub and Kindle
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings of the 1993 World Marketing Congress
Author | : M. Joseph Sirgy,Kenneth D. Bahn,Tunc Erem |
Publsiher | : Springer |
Total Pages | : 675 |
Release | : 2015-06-20 |
Genre | : Business & Economics |
ISBN | : 9783319173238 |
Download Proceedings of the 1993 World Marketing Congress Book in PDF, Epub and Kindle
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings of the 1996 Multicultural Marketing Conference
Author | : Pravat K. Choudhury |
Publsiher | : Springer |
Total Pages | : 389 |
Release | : 2015-05-19 |
Genre | : Business & Economics |
ISBN | : 9783319173955 |
Download Proceedings of the 1996 Multicultural Marketing Conference Book in PDF, Epub and Kindle
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings of the 1998 Multicultural Marketing Conference
Author | : Jean-Charles Chebat,A. Ben Oumlil |
Publsiher | : Springer |
Total Pages | : 538 |
Release | : 2015-05-19 |
Genre | : Business & Economics |
ISBN | : 9783319173832 |
Download Proceedings of the 1998 Multicultural Marketing Conference Book in PDF, Epub and Kindle
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Intergenerational Governance and Leadership in the Corporate World Emerging Research and Opportunities
Author | : Puaschunder, Julia Margarete |
Publsiher | : IGI Global |
Total Pages | : 243 |
Release | : 2019-04-15 |
Genre | : Business & Economics |
ISBN | : 9781522580041 |
Download Intergenerational Governance and Leadership in the Corporate World Emerging Research and Opportunities Book in PDF, Epub and Kindle
Intergenerational equity constraints herald a call for intergenerational equity – the fairness to provide an at least as favorable standard of living as enjoyed today. While grounded in evolution, intergenerational fairness has not been attributed as a natural behavioral law – a human-imbued drive bound by human fallibility. A rounded ethical decision-making anomalies frame to test the applicability of the bounded ethicality paradigm in intergenerational concerns is missing. Behavioral socio-economics shows potential to improve human intergenerational conscientiousness on financial social responsibility and environmental ethicality is underexplored. Intergenerational Governance and Leadership in the Corporate World: Emerging Research and Opportunities is an essential reference source that promotes the idea of intergenerational equity in the corporate world as an alternative means to coordinating the common good and imbuing economic stability beyond a purely governmental approach. Featuring research on topics such as financial development, organizational culture, and behavioral economics, this research is ideally intended for executives, policy planners, managers, researchers, and students.