Proceedings Of The Academy Of Natural Sciences Vol 152 2002

A portrayal of our planet that offers easy-to-grasp discussions of scientific concepts and detailed examinations of Earth's tectonic, biological, and paleontological forces. From the esoteric science of minerals to the interactions between humans and their environment, our planet provides answers to every question we could ask about its history and what lies ahead. The book is illustrated with maps, diagrams, and pictures, explaining everything from how a roiling, molten planet cooled to how the first cyanobacteria began to oxygenate the atmosphere to how the atmosphere has changed over time. Ervin-Blankenheim also provides narratives about pioneering geologists and their groundbreaking discoveries. In viewing the planet as the integrated ecosystem it is, Ervin-Blankenheim showcases how land, water, life, and the atmosphere maintain an elegant yet delicate balance-one that, based on the author's evidence of current trends in the context of past planetary cataclysm, appears to be under imminent threat.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida.