Process Based Strategic Planning

Process-based strategic planning is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains fresh material.

A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.

Useful manual for managers of strategy management projects. Presents and illustrates methods and tools of strategic planning. The approach explained contains detailed recommendations and examples. Previous edition has sold 900 copies world wide since its release in 2002.

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.

Developing a company's future strategy is an important and complex task and is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.

Team-Based Strategic Planning uniquely describes the strategic planning process and the ways of facilitating the development of a strategic plan and its implementation. It is "how-to-do" book profusely illustrated with planning techniques, facilitation guides and real world examples of the planning and strategy efforts of dozens of organizations. The book is a professional best-seller and sold 25,000 copies in hard cover 1964-2010. The book deals with the six key aspects of strategic planning in a team environment: (1) Structure and Customization of the process to meet the needs of your particular organization (2) Facilitation-of the planning process (3) Teams and teamwork (4) Management and Leadership--from forging the vision to making the plan operational (5) Organizational involvement-gaining involvement and commitment at all levels (6) information gathering and analysis--benchmarking, competitive analysis and "the other precious few techniques that are truly useful". Examples from actual companies illustrate each step of the process and what worked and didn't work. Moreover, "Team-Based Strategic Planing" is designed for active use at every stage. You'll find dozens of hands-on tools that will help you as your strategy evolves including ) que cards and flow charts that plot the process and make it easier to master; self-contained facilitator guides; troubleshooting advice on problem intervention for CEOs, planning leaders, and facilitators. In short, this is a "must have" guide for anyone at any level in an organization who is embarking on or involved with strategic planning.