Product And Brand Management
Download Product And Brand Management full books in PDF, epub, and Kindle. Read online free Product And Brand Management ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Product and Brand Management
Author | : U.C. Mathur |
Publsiher | : Excel Books India |
Total Pages | : 556 |
Release | : 2010-07 |
Genre | : Brand name products |
ISBN | : 8174465499 |
Download Product and Brand Management Book in PDF, Epub and Kindle
Brand Management in Canadian Law
![Brand Management in Canadian Law](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : John McKeown |
Publsiher | : Unknown |
Total Pages | : 135 |
Release | : 2019 |
Genre | : Electronic Book |
ISBN | : 0779891961 |
Download Brand Management in Canadian Law Book in PDF, Epub and Kindle
Contemporary Brand Management
Author | : Johny K. Johansson,Kurt A. Carlson |
Publsiher | : SAGE Publications |
Total Pages | : 273 |
Release | : 2014-01-17 |
Genre | : Business & Economics |
ISBN | : 9781483322940 |
Download Contemporary Brand Management Book in PDF, Epub and Kindle
Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
B2B Brand Management
Author | : Philip Kotler,Waldemar Pfoertsch |
Publsiher | : Springer Science & Business Media |
Total Pages | : 368 |
Release | : 2006-09-22 |
Genre | : Business & Economics |
ISBN | : 9783540447290 |
Download B2B Brand Management Book in PDF, Epub and Kindle
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Brand Management
Author | : Saurabh Aggarwal |
Publsiher | : Global India Publications |
Total Pages | : 288 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 8190721135 |
Download Brand Management Book in PDF, Epub and Kindle
Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies.Strategies such as brand stretching and brand architecture are described,especially as tools for managing the total brand experience and value.the book also includes a brand management toolkit,which provides checklists and exercise, as well as global and asian case studies.
New Product and Brand Management
Author | : Gary L. Lilien,Arvind Rangaswamy |
Publsiher | : Unknown |
Total Pages | : 78 |
Release | : 2003 |
Genre | : Brand name products |
ISBN | : PSU:000049615401 |
Download New Product and Brand Management Book in PDF, Epub and Kindle
Learning good table manners has never been this much fun! "Chocolate mousse!" says greedy Goose. "Don't just grab it," says angry Rabbit. Good manners are not on the menu at this meal. Duck won't eat his carrots. Moth's eating the cloth, and Sheep would rather sleep than wash the dishes. Thank goodness some of the animals know how to behave. Children's favorite foods and animals are combined in delicious rhyming phrases, making this story of the funniest dinner party ever perfect to read aloud.
Strategic Brand Management
Author | : Jean-Noël Kapferer |
Publsiher | : Simon and Schuster |
Total Pages | : 360 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : 9780029170458 |
Download Strategic Brand Management Book in PDF, Epub and Kindle
"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
Business to Business Brand Management
Author | : Mark S. Glynn,Arch G. Woodside |
Publsiher | : Emerald Group Publishing |
Total Pages | : 502 |
Release | : 2009-06-19 |
Genre | : Business & Economics |
ISBN | : 9781848556706 |
Download Business to Business Brand Management Book in PDF, Epub and Kindle
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.