Product Research Rules

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Recognize and avoid common research pitfalls Switch to the insight-making mindset that underlies all successful research efforts Find out how to look at data, formulate the right questions, and pick the right research method Learn interview techniques and research skills Analyze for insights collaboratively while avoiding bias Inspire action with your insights through powerful presentations and prototypes Learn how to involve a wide variety of stakeholders in research, from developers to executives Discover how you can make research a habit, not a one-off effort

42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!

Winner of a Shingo Research and Professional Publication Award Toyota's sustained growth attracts the attention of economists and industrialists around the world eager to learn the secrets of Toyota's lasting success. In Inside the Mind of Toyota: Management Principles for Enduring Growth, Satoshi Hino examines the source of Toyota's strength: the fundamental thinking and management structures that lie beneath the creation of its famed Toyota Production System. From the perspective of a professional with 30 years experience in the auto industry, Hino presents a fresh and detailed analysis of Toyota's essential management system, from its very beginnings into the 21st century. The ultimate goal is not simply to mimic Toyota's formula, but to learn from it and, in doing so, surpass it. From the Translator's Foreword: Unlike most Toyota watchers, Hino urges us to set our sights not on replicating Toyota's success, but on surpassing it. This point is crucial, because it moves our attention away from slavish imitation of what is visible on the surface and challenges us to tap into deeper and more powerful mechanisms of excellence. This is not a cookbook and it is not 'Toyota Lite.' It deserves serious study, application and experimentation. Learn how Toyota thinks, Hino is telling us. Learn Toyota's strengths, make them your own and then exceed them. —Andrew Dillon,September

The collection of papers presented in this special issue arose out of two events. The first was the symposium "Escaping Satiation - Increasing Product Variety, Preference Change and the Demand Side of Economic Growth" which was held at the Max Planck Institute in Jena, Germany, in December 1997. The Fritz Thyssen Foundation provided financial support for this seminal symposium which is gratefully acknowledged. Wilhelm Ruprecht was of great help in preparing the symposium and I would like to express my gratitude to hirn on this occasion. Many stimulating exchanges with hirn over the past few years while he was a research associate at the Institute working on long term changes in consumption convinced me of the relevance and importance of this problem for understanding modem economic growth. I also owe thanks to many people who encouraged me to go ahead with the symposium, among them Stanley Metcalfe, Carl Christian von Weizsäcker, and also Ehud Zuscovitch, who died so unexpectedly last year.

This text provides a comprehensive summary of where natural product chemistry is today in drug discovery. It covers emerging technologies and case studies and is a source of up-to-date information on the topical subject of natural products.

Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.