Profiles Of Remarkable Businesses Collection

"A brand new collection of essential insights for your business and career from world-renowned expertsa now in a convenient e-format, at a great price!" Actionable lessons from a century of extraordinary businessesa from Ford to NetFlix, Wal-Mart to Zappos What you can learn from the world's greatest businesses: from legendary startups to extraordinary turnarounds! Crucial takeaways from the experiences of McDonald's, Home Depot, Zappos, Wal-Mart, Oprah (Harpo), Ford, NetFlix, UPS, Lego, Intuit, and many others. "From world-renowned business profilers New Word City and Nancy F. Koehn." Included in this collection: "How McDonald's Got Its Groove Back" (New Word City) "Undoing Home Depot's Demolition" (New Word City) "How Zappos Shoes In Success" (New Word City) "Sam Walton's Way" (New Word City) "Oprah (Brand) Renew" (Nancy F. Koehn) "Henry Ford's Way" (New Word City) "How UPS Delivers Again and Again" (New Word City) "How Netflix Produces Happy Endings" (New Word City) "How JetBlue Got Its Wings Back" (New Word City) "Bill Walsh's Winning Ways" (New Word City) "How Kraft Crafted a Comeback" (New Word City) "Ray Kroc's Way" (New Word City) "How Lego Built a Comeback" (New Word City) "How Intuit Turned Feedback into a Comeback" (New Word City)"

Drive powerful social media marketing profits from proven tools — including Facebook, Twitter, LinkedIn, YouTube, and email Six great mini-guides show you how to drive maximum profits from proven social media platforms and tools — easily, quickly, painlessly! Robert Scott Corbett’s How to Make Money with Social Media Optimization helps you master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and increase profits. In How to Make Money with Email Marketing, Corbett reveals how to use email to reach more prospects, retain more customers, and make more sales. Next, in How to Make Money Marketing Your Business on YouTube, top content marketer Jamie Turner walks you step-by-step through growing revenues with user-generated video. Turner’s How to Make Money Marketing Your Business on LinkedIn introduces powerful new techniques for attracting clients and customers on LinkedIn, even on a microscopic budget. His How to Make Money Marketing Your Small Business on Twitter offers step-by-step techniques for tweeting your way to profits, and transforming negative customer tweets into business-building opportunities. Finally, in How to Make Money Marketing Your Business on Facebook, legendary social marketing pioneer Clara Shih distills all you need to win on Facebook: strategy, systems, policies, and execution. From world-renowned leaders in social media marketing, including Robert Scott Corbett, Jamie Turner, and Clara Shih

With U.S. soda sales flagging, Coca-Cola resurgent, and the world in recession, PepsiCo’s Indra Nooyi has found ways to cope with each challenge. She has also moved PepsiCo toward a greater commitment to health and the environment, a strategy that has inspired employees, attracted customers, and aided overseas operations. Meet a rabid New York Yankees fan named Indra Nooyi. Apart from adoring the 2009 World Series champions, Nooyi is stunningly different from the men who head up most of America’s biggest corporations. She was born 54 years ago in Madras, India. She often wears saris to work at her New York office. She is smart, ebullient, determined, and successful. As Chairperson and Chief Executive Officer of PepsiCo, Inc., she runs the biggest U.S. corporation headed by a woman. Pepsi is booming, largely because Indra Nooyi has transformed its mission, refocusing the company on the world’s rising demand for healthier foods and the soaring need for environmental action. Here is a major global company simultaneously doing good and doing well--thanks to a charming, indomitable Indian woman. New Word City, publishers of digital originals, contributes 10 percent of its profits to literacy causes.

A complete plan for selling your Android apps — including little-known techniques based on Google’s unique “open selling model”. Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google’s open sales model, while still maturing, can provide advantages over Apple’s closed model — if you take advantage of the options Google gives you. This paper identifies key marketing activities that can help you succeed.

To earn and maintain your customers’ confidence, you have to do more than deliver a satisfactory product or service on time. It takes a deep understanding of their needs and a clear commitment to their success. How can you earn your customers’ confidence? Show your commitment to their success. Zero on the problems they don’t know they have. Demonstrate your competence. Stay relevant for the long term. You know your customers are crucial to your company’s success, but are you crucial to theirs? I often ask business leaders that question. Many haven’t given it much thought. Others have, concluding that their outstanding, attractively priced products must be of great value to customers...but, no, they’ve never taken the time to find out if their customers agree....

A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to `ground' small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.

In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and libraries are at the heart of a growing need to research business questions.

In terms of ambition and organization, producing a complex movie in 2010--something at the level of Where the Wild Things Are--is, in some ways, similar to producing the first conquest of the South Pole, as Amundsen did in 1911. Each venture required a magnetic producer able to envision an alluring goal, raise money, recruit talent, set rigorous standards, and lead an elite team through enormous physical and emotional hardship to a glorious finale. John Kao embodies the qualities that make that possible. Every era has its archetype of the successful business practitioner, the figure who steps forward in answer to the attitudes and issues of the times. In the fifties, the organization man (and it was always a man) with his orderly and structured regimen, symbolized the large corporation, which itself was modeled after the industrial factory. As an acolyte of the mechanical age in which the organization man lived, he drove the top-down organization hard to achieve peak performance. In the seventies, the organization man was replaced by the gamesman. He was adept at guerrilla warfare and could make his way through the corporate jungle largely unscathed. The rigid architecture so prized by the organization man no longer worked in the more flexible and decentralized environment of that era. The end of the twentieth century was dominated by what novelist Tom Wolfe dubbed the masters of the universe--near-infallible leaders who lived and led in larger-than-life style.