Profitable Advertising
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Profitable Advertising
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 362 |
Release | : 1892 |
Genre | : Advertising |
ISBN | : COLUMBIA:CU04607384 |
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Profitable Advertising for Small Industrial Goods Producers
Author | : Raymond P. Wiggers |
Publsiher | : Unknown |
Total Pages | : 116 |
Release | : 1956 |
Genre | : Advertising |
ISBN | : MINN:30000011077116 |
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Profitable Marketing Communications
Author | : Antony Young |
Publsiher | : Kogan Page Publishers |
Total Pages | : 225 |
Release | : 2007-03-03 |
Genre | : Business & Economics |
ISBN | : 9780749451424 |
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Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
Profitable Marketing and Branding in the Digital Economy
Author | : Dr. Robert A. Edgell |
Publsiher | : Ameursian CID |
Total Pages | : 210 |
Release | : 2001-01-01 |
Genre | : Business & Economics |
ISBN | : 9182736450XXX |
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Learn the fundamentals of digital marketing including how to calculate return on investment and other important promotional metrics.
Profitable Advertising
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 1950 |
Release | : 1947 |
Genre | : Advertising |
ISBN | : UCR:31210016942276 |
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Profitable Retail Advertising
Author | : Joseph R. Rowen,Donald Frederic Blankertz |
Publsiher | : Unknown |
Total Pages | : 312 |
Release | : 1951 |
Genre | : Advertising |
ISBN | : UCAL:$B335972 |
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Profitable Marketing Communications
Author | : Antony Young,Lucy Aitken |
Publsiher | : Kogan Page Publishers |
Total Pages | : 236 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 074944942X |
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The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.
Profitable Advertising
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 1608 |
Release | : 1905 |
Genre | : Advertising |
ISBN | : WISC:89117176867 |
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