Promotion Ideas For Public Libraries

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

This book provides a clear strategy for the improvement of communication between the library and its users through the use of graphics and a corporate identity. It shows how the development of such an approach can produce benefits for the library while at the same time allowing the flexibility and individuality of the constituent parts of the system often needed. Areas covered include the creation of an overall plan for the library's communication programme, guiding buildings and collections, explaining and promoting services, stationery design, publishing for sale, and how graphics can be used effectively throughout the library service.

Contains public relations ideas for summer reading programs, reading clubs, author or book festivals, fundraising events, and other library activities.