Public Relations Writing
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Handbook for Public Relations Writing
Author | : Thomas Harvey Bivins |
Publsiher | : N T C Business Books |
Total Pages | : 360 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : STANFORD:36105019343198 |
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With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations.
Public Relations Writing Strategies Structures
Author | : Doug Newsom,Jim Haynes |
Publsiher | : Cengage Learning |
Total Pages | : 0 |
Release | : 2016-01-01 |
Genre | : Business & Economics |
ISBN | : 1305500008 |
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Combining the practical approach of a trade book with fundamental principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, equips readers with the essential techniques and methods needed to write with understanding -- and purpose. The book thoroughly explains the different styles and techniques behind writing principles. Taking a decidedly strategic focus, the Eleventh Edition guides readers through a logical progression of PR writing. After exploring the roles and responsibilities of the PR writer, the book provides comprehensive coverage of writing principles, preparing to write, writing for select audiences and—finally—writing for crisis situations. The new edition also includes a new chapter on writing for social media, which focuses on the latest information in this changing arena. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Public Relations Writing
Author | : Donald Treadwell,Jill B. Treadwell |
Publsiher | : SAGE |
Total Pages | : 548 |
Release | : 2005-04-19 |
Genre | : Language Arts & Disciplines |
ISBN | : 1412905516 |
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Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Public Relations Writing Worktext
Author | : Joseph M. Zappala |
Publsiher | : Routledge |
Total Pages | : 312 |
Release | : 2010-04-02 |
Genre | : Business & Economics |
ISBN | : 9781135231583 |
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Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
Becoming a Public Relations Writer
Author | : Ronald D. Smith |
Publsiher | : Taylor & Francis |
Total Pages | : 481 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780805842609 |
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Aimed at students of public relations, this second edition provides practical writing instruction for those preparing to enter the public relations profession. It uses a process approach to address a variety of writing formats and circumstances.
Public Relations Writing
Author | : Thomas Bivins |
Publsiher | : McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | : 0 |
Release | : 2004-07 |
Genre | : Public relations |
ISBN | : 007301799X |
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This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
Public Relations Writing
Author | : Thomas Harvey Bivins |
Publsiher | : McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | : 408 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : PSU:000046289049 |
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Strategic Writing
Author | : Charles Marsh,David W. Guth,Bonnie Poovey Short |
Publsiher | : Routledge |
Total Pages | : 410 |
Release | : 2015-07-17 |
Genre | : Business & Economics |
ISBN | : 9781317343875 |
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In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.