Question Market Contemporary Issues

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouraging people to recycle more, make healthier eating choices, increase the amount of sunscreen used, and to use condoms to prevent disease transmission, amongst many other desired social behaviours. The growing popularity of using social marketing to change behaviour is reflected in increasing research interest and a growth in people practising in the social marketing field. As social marketing matures into an academic discipline in its own right, we are beginning to see diversity in the way it is understood and implemented by governments, commercial organisations and third sector organisations in different parts of the world. Contemporary Issues in Social Marketing is an outcome of the discussions held between social marketing academics and practitioners at the 2012 International Social Marketing Conference (ISM 2012), which was held in June 2012 in Brisbane, Australia. ISM 2012 drew together 180 social marketing researchers and practitioners in the corporate and not for profit sector, along with representatives of all levels of government to delve into the challenges currently faced in social marketing. Contemporary Issues in Social Marketing is a scholarly resource bringing together current knowledge and contemporary debate in the field, in addition to exploring areas that are currently underdeveloped in the literature. This book covers arguments relating to numerous hot topics and controversial issues, such as ethics in social marketing; climate change; energy consumption; smoking; healthy eating habits; blood donation; social marketing theory; and the evaluation of social marketing interventions.

We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week. This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible 'problem solving' approaches are suggested.

This special edition of Contemporary Studies in Economic and Financial Analysis offers seventeen chapters from invited participants in the International Applied Social Science Congress, held in Turkey between the 19th and 21st April 2018.

Written by some of the most prominent scholars in sports economics, this book focuses on issues that have been less investigated in the traditional literature so far. The covered topics range from specific questions of sport governance and sport finance to sport betting. In my view, the collection is a must for all readers seeking to overstep the beaten track. Egon Franck, University of Zurich, Switzerland The development of sports economics has exploded in recent years, and this well-researched and relevant book explores some of the most critical themes. Contemporary Issues in Sports Economics examines topics that have previously received little attention in the literature, such as the determinants and social impacts of sports participation including the link to crime levels. The distinguished authors also discuss some of the less investigated aspects of professional team sports, including: sports betting, financing and governance; the impact of low scoring matches on competitive balance and fan appeal in European football; and the effect on player transfers of a luxury tax on club payrolls in Major League Baseball. This invaluable book will appeal to graduate and postgraduate students in sports economics, sport management and sport sciences, as well as managers and coaches involved with clubs, leagues and federations. Sports participants, fans, bookmakers and bettors will also find much to interest them in this unique and insightful study.

Advanced technology-driven globalization has not only revolutionized world economic growth but has also improved cross-border research methods, inevitably influencing ethical behaviors. Increases in interdisciplinary and cross-cultural research collaboration have further enhanced issues surrounding ethical research and practice. Contemporary Issues Surrounding Ethical Research Methods and Practice identifies the impact of globalization, advanced technology, and international collaboration on ethical research methods and practice. This comprehensive reference work serves as a critical resource for institutions, organizations, and individuals seeking further understanding of ethical research practices. This publication reveals the numerous issues in research ethics and practice including, but not limited to, law and economics of integrity as social capital, ethical research issues in Africa, research issues in Saudi Arabia, ethical issues in qualitative research methods, research with teen mothers and IRBs, ethical research and decision making models, a framework for ethical decision making in cross-cultural settings, and research ethics education.