Radical Relevance

Your Value Proposition is not your Elevator Pitch, Positioning Statement, or Unique Selling Proposition. Your Value Proposition is the sum total of all the value you bring to your prospects, clients, strategic partners, and even your employees. Your Value Proposition is the foundation of your business. No value proposition = No business! In today's world of marketing-message overload, the most effective way to grab someone's attention is through radically relevant and critically compelling messaging. Communicating a relevant and compelling value proposition has always been a critical part of winning new business. And your overwhelmed prospects and clients need and even expect your value proposition to be bullseye relevant and continually compelling. In Radical Relevance, Hall of Fame marketer and speaker Bill Cates, lays out your complete road map to discover, formulate, and communicate your value proposition in a way that will be irresistible to just the right prospects, compel them to follow your recommendations, and repel prospects who aren't a perfect fit. Remember: if you try to appeal to everyone, you run the risk of appealing to no one.It's time to take a stand with your value!It's time to get Radically Relevant!

Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are: Overhaul the governance model and committee operations (and get the right people focused on the right things). Empower the CEO and leverage staff expertise. Zero in on your member market. Rationalize programs and services--and focus where you can have an effect. Get the supporting technology framework right. The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.

Exemplifies the struggles of scholars to work toward a more shared agenda for social change. In an effort to rethink the left, this interdisciplinary collection weaves together some of today’s most powerful voices in contemporary left critical thought as they examine the fragmentation of American movements for social change, evaluate what critical scholarship might contribute to the task of renewing (or creating) a more unified and efficacious left, and explore the left’s possibly inadequate dealings with many marginalized groups. Representing a diverse range of theoretical perspectives within several “textual” disciplines, the essays assess historical, practical, or speculative models for a “whole left”—a left constituted by a broad range of complexly interwoven interests, including issues of class, environment, gender, sexuality, disability, race, and ethnicity. The book exemplifies the struggles of scholars to work toward a more shared agenda for social change. At Northern Arizona University, Laura Gray-Rosendale and Steven Rosendale are Associate Professors of English. Gray-Rosendale is the coeditor (with Gil Harootunian) of Fractured Feminisms: Rhetoric, Context, and Contestation and the coeditor (with Sibylle Gruber) of Alternative Rhetorics: Challenges to the Rhetorical Tradition, both also published by SUNY Press. Rosendale is the editor of The Greening of Literary Scholarship: Literature, Theory, and the Environment.

Paul Tillich is best known today as a theologian of mediation. Many have come to view him as an out-of-date thinker a safe exemplar of a mid-twentieth-century theological liberalism. The way he has come to be viewed contrasts sharply with the current theological landscape one dominated by the notion of radicality. In this collection, Russell Re Manning breaks with the widespread opinion of Tillich as 'safe' and dated. Retrieving the Radical Tillich depicts the thinker as a radical theologian, strongly marked but never fully determined by the urgent critical demands of his time. From the crisis of a German cultural and religious life after the First World War, to the new realities of religious pluralism, Tillich's theological responses were always profoundly ambivalent, impure and disruptive, asserts Re Manning. The Tillich that is outlined and analyzed by this collection is never merely correlative. Far from the dominant image of the theologian as a liberal accommodationist, Re Manning reintroduces the troubled and troubling figure of the radical Tillich.

The idea of the imagination is as evocative as it is elusive. Not only does the imagination allow us to project ourselves beyond our own immediate space and time, it also allows us to envision the future, as individuals and as collectives. The radical imagination, then, is that spark of difference, desire and discontent that can be fanned into the flames of social change. Yet what precisely is the imagination and what might make it 'radical'? How can it be fostered and cultivated? How can it be studied and what are the possibilities and risks of doing so? This book seeks to answer these questions at a crucial time. As we enter into a new cycle of struggles marked by a worldwide crisis of social reproduction, scholar-activists Max Haiven and Alex Khasnabish explore the processes and possibilities for cultivating the radical imagination in dark times. A lively and crucial intervention in radical politics, social research and social change, and the collective visions and cultures that inspire them.

Written in an engaging and accessible style, Ideas for Action gives activists the intellectual tools to turn discontent into a plan of action. Exploring a wide range of political traditions—including Marxism, anarchism, anti-imperialism, postmodernism, feminism, critical race theory, and environmentalism—Cynthia Kaufman acknowledges the strengths and weaknesses of a variety of political movements and the ideologies inspired by or generated through them. Kaufman incorporates elements of her own activist experiences and presents a coherent analysis without pretending to offer “the final word” on complex issues. Instead, she helps orient a critical understanding of the social world and a glimpse of the excitement and rewards of serious intellectual engagement with political ideas. Fully updated to confront pressing issues of today—from mass incarceration to climate change, from the war on terror to the national security state, from rising inequality to a global shortage of care, Ideas for Action also examines the work of diverse thinkers such as Adam Smith, Paulo Freire, Grace Lee Boggs, and Stuart Hall. Kaufman’s insights break the chains of cynicism and lay a foundation for more effective organizing.

“This country's leading hell-raiser" (The Nation) shares his impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” First published in 1971 and written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition.

Digital, Political, Radical is a siren call to the field of media and communications and the study of social and political movements. We must put the politics of transformation at the very heart of our analyses to meet the global challenges of gross inequality and ever-more impoverished democracies. Fenton makes an impassioned plea for re-invigorating critical research on digital media such that it can be explanatory, practical and normative. She dares us to be politically emboldened. She urges us to seek out an emancipatory politics that aims to deepen our democratic horizons. To ask: how can we do democracy better? What are the conditions required to live together well? Then, what is the role of the media and how can we reclaim media, power and politics for progressive ends? Journeying through a range of protest and political movements, Fenton debunks myths of digital media along the way and points us in the direction of newly emergent politics of the Left. Digital, Political, Radical contributes to political debate on contemporary (re)configurations of radical progressive politics through a consideration of how we experience (counter) politics in the digital age and how this may influence our being political.