Dictionary of Marketing Communications

Dictionary of Marketing Communications
Author: Norman A. P. Govoni
Publsiher: SAGE
Total Pages: 260
Release: 2004
Genre: Business & Economics
ISBN: 0761927719

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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Radio Advertising Rates and Data

Radio Advertising Rates and Data
Author: Anonim
Publsiher: Unknown
Total Pages: 1080
Release: 1943
Genre: Radio advertising
ISBN: IND:30000089584522

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Business Information Sources

Business Information Sources
Author: Lorna M. Daniells
Publsiher: Univ of California Press
Total Pages: 456
Release: 1976-01-01
Genre: Business & Economics
ISBN: 0520029461

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Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.

Selecting Advertising Media

Selecting Advertising Media
Author: Harvey R. Cook
Publsiher: Unknown
Total Pages: 124
Release: 1969
Genre: Advertising
ISBN: UIUC:30112106563544

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Catalog of Copyright Entries

Catalog of Copyright Entries
Author: Library of Congress. Copyright Office
Publsiher: Unknown
Total Pages: 530
Release: 1953
Genre: Copyright
ISBN: STANFORD:36105006281328

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Small Business Management Series

Small Business Management Series
Author: Anonim
Publsiher: Unknown
Total Pages: 304
Release: 1953
Genre: Industrial management
ISBN: OSU:32435018673046

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Domestic Commerce Series

Domestic Commerce Series
Author: Anonim
Publsiher: Unknown
Total Pages: 244
Release: 1940
Genre: Commerce
ISBN: MINN:30000010286726

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Ebook Advertising and Promotion

Ebook  Advertising and Promotion
Author: Belch
Publsiher: McGraw Hill
Total Pages: 881
Release: 2014-09-16
Genre: Business & Economics
ISBN: 9780077170479

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Ebook: Advertising and Promotion