Readings In Marketing Information Systems
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Readings in Marketing Information Systems
Author | : Richard H. Brien |
Publsiher | : Unknown |
Total Pages | : 420 |
Release | : 1968 |
Genre | : Marketing |
ISBN | : UOM:35128000192847 |
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Marketing Information Systems
![Marketing Information Systems](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Charles D. Schewe |
Publsiher | : Unknown |
Total Pages | : 186 |
Release | : 1991 |
Genre | : Electronic Book |
ISBN | : OCLC:641393881 |
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Selected Readings on Information Technology and Business Systems Management
Author | : Lee, In |
Publsiher | : IGI Global |
Total Pages | : 566 |
Release | : 2008-08-31 |
Genre | : Computers |
ISBN | : 9781605660875 |
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"This book presents quality articles focused on key issues concerning technology in business"--Provided by publisher.
Managing Marketing Information RLE Marketing
Author | : Nigel Piercy,Martin Evans |
Publsiher | : Routledge |
Total Pages | : 242 |
Release | : 2014-09-15 |
Genre | : Business & Economics |
ISBN | : 9781317645351 |
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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Marketing Information Guide
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 686 |
Release | : 1966 |
Genre | : Marketing |
ISBN | : UOM:39015085486358 |
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Marketing Information Systems
Author | : Kimball P. Marshall |
Publsiher | : Boyd & Fraser Publishing Company |
Total Pages | : 188 |
Release | : 1996 |
Genre | : Business & Economics |
ISBN | : PSU:000025345841 |
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This text is organized into four parts that present a comprehensive view of marketing information systems. Practical examples and illustrations from real-world marketing practitioners are integrated into the text. As a learning tool, key words are fully defined when first presented, then are listed at the end of each chapter. Includes recommended reading lists.
The IMC Handbook
Author | : J. Stephen Kelly,Susan K. Jones,Richard A. Hagle |
Publsiher | : Racom Books |
Total Pages | : 0 |
Release | : 2015 |
Genre | : Advertising |
ISBN | : 1933199067 |
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A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. "As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar ... While the system was personal, it wasn't very efficient ... As the marketplace evolved, it became more complex, [and] the makers and sellers invented what we now call "marketing" to solve the lack of maker/buyer closeness. In its simplest form, marketing is ... a number of activities makers/sellers use in an attempt to close the gap between themselves and the buyer. For example, the maker/seller now uses tools such as customer research, logistics, and distribution, marketing communication, and the like." From Part I, Reading 1
Marketing Information Systems
Author | : Nicholas Ashill,Malcolm John Wright |
Publsiher | : Unknown |
Total Pages | : 62 |
Release | : 1995 |
Genre | : Management information systems |
ISBN | : UCSD:31822021093893 |
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