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A heart-warming and hilarious family memoir of growing up as one of eleven siblings raised by a single dad in Northern Ireland at the end of the Troubles. Séamas O’Reilly’s mother died when he was five, leaving him, his ten (!) brothers and sisters, and their beloved father in their sprawling bungalow in rural Derry. It was the 1990s; the Troubles were a background rumble, but Séamas was more preoccupied with dinosaurs, Star Wars, and the actual location of heaven than the political climate. ­ An instant bestseller in Ireland, Did Ye Hear Mammy Died? is a book about a family of loud, argumentative, musical, sarcastic, grief-stricken siblings, shepherded into adulthood by a man whose foibles and reticence were matched only by his love for his children and his determination that they would flourish. “In this joyous, wildly unconventional memoir, Séamas O'Reilly tells the story of losing his mother as a child and growing up with ten siblings in Northern Ireland during the final years of the Troubles as a raucous comedy, a grand caper that is absolutely bursting with life.”―Patrick Radden Keefe, NYT bestselling author of Say Nothing and Empire of Pain One of NPR’s Best Books of the Year

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.

What sets Laravel apart from other PHP web frameworks? Speed and simplicity, for starters. This rapid application development framework and its ecosystem of tools let you quickly build new sites and applications with clean, readable code. Fully updated to cover Laravel 5.8, the second edition of this practical guide provides the definitive introduction to one of today’s mostpopular web frameworks. Matt Stauffer, a leading teacher and developer in the Laravel community, delivers a high-level overview and concrete examples to help experienced PHP web developers get started with this framework right away. This updated edition also covers Laravel Dusk and Horizon and provides information about community resources and other noncore Laravel packages. Dive into features, including: Blade, Laravel’s powerful custom templating tool Tools for gathering, validating, normalizing, and filtering user-provideddata The Eloquent ORM for working with application databases The role of the Illuminate request object in the application lifecycle PHPUnit, Mockery, and Dusk for testing your PHP code Tools for writing JSON and RESTful APIs Interfaces for filesystem access, sessions, cookies, caches, and search Tools for implementing queues, jobs, events, and WebSocket event publishing

The host of CBC Radio’s Under the Influence, Terry O’Reilly, uncovers the surprising power of screwing up The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero’s iconic green colour. NHL hall-of-famer Serge Savard’s hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake. In his fascinating and meticulously researched new book, Terry O’Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake. Some people’s “mistakes” led to dramatic life changes—losing their jobs, their companies and often their credibility—only for them to discover new opportunities on the other shore. Other people’s mistakes seemed minor, almost insignificant—and yet they unexpectedly resulted in a famous brand, a legendary band or a groundbreaking work of art. And in a few instances, a mistake actually saved lives. The fear of failing often holds us back. My Best Mistake will change the way you think about screwing up. It will encourage you to accept mistakes and embrace the obstacles that may arise from these errors, leading you to unexpected breakthroughs and silver linings of your own.

Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.

While Excel remains ubiquitous in the business world, recent Microsoft feedback forums are full of requests to include Python as an Excel scripting language. In fact, it's the top feature requested. What makes this combination so compelling? In this hands-on guide, Felix Zumstein--creator of xlwings, a popular open source package for automating Excel with Python--shows experienced Excel users how to integrate these two worlds efficiently. Excel has added quite a few new capabilities over the past couple of years, but its automation language, VBA, stopped evolving a long time ago. Many Excel power users have already adopted Python for daily automation tasks. This guide gets you started. Use Python without extensive programming knowledge Get started with modern tools, including Jupyter notebooks and Visual Studio code Use pandas to acquire, clean, and analyze data and replace typical Excel calculations Automate tedious tasks like consolidation of Excel workbooks and production of Excel reports Use xlwings to build interactive Excel tools that use Python as a calculation engine Connect Excel to databases and CSV files and fetch data from the internet using Python code Use Python as a single tool to replace VBA, Power Query, and Power Pivot

Love is something everyone longs for at the deepest level-but for some, love is a curse. This is most certainly true for Asher Lake, the Keeper of an unknown group of people called ani-shifts. Ani-shifts, those with the ability to shift into animal forms, compose a secretive body of individuals known simply as the Union. A wolf in shifter form, Asher lives with a curse placed upon him and his predecessors by the elusive Raven-a dark entity whose identity remains a mystery. According to the ancient archives, the Raven's curse is conditional and set in motion by one fatal decision: if a Keeper ever allows himself to fall in love, he will die. Choosing to live in isolation within the walls of Lake Manor, a private estate concealed by the dense woods of Brokenridge, Asher has vowed never to love or to fall in love with anyone believing it to be the only way to survive the curse. However, after ten years of neglecting his people and the protégés left in his care, along with the impending threats of an uprising, Asher learns the only way to break the Raven's curse on future Keepers, thereby preventing them from suffering the same fate, is to accept his. This becomes Asher's biggest challenge of all when he encounters Elle Ison, the woman of his dreams. Does Elle hold the key? Can she help Asher change his fate?

"The all-new thriller from #1 internationally bestselling author Matthew Reilly! It is a secret the Chinese government has been keeping for forty years. They have found a species of animal no one believed even existed. It will amaze the world. Now the Chinese are ready to unveil their astonishing discovery within the greatest zoo ever constructed. A small group of VIPs and journalists has been brought to the zoo deep within China to see its fabulous creatures for the first time. Among them is Dr. Cassandra Jane "CJ" Cameron, a writer for National Geographic and an expert on reptiles. The visitors are assured by their Chinese hosts that they will be struck with wonder at these beasts, that they are perfectly safe, and that nothing can go wrong. Of course it can't... GET READY FOR ACTION ON A GIGANTIC SCALE"--