Research Alert Yearbook

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

No one can deny our culture is opposed to Christian values, and the influences bombarding our children's moral development are difficult to contend with. But few parents and church leaders realize that a child's moral development is set by the age of nine. It is therefore critical to start developing a child's biblical worldview from the very earliest years of life. The problem is complex: parents who themselves did not receive early spiritual training leave their children's training to the church. Yet the church often focuses on older children. The answer is for churches to come alongside parents to provide them biblical worldview training, parenting information, and counseling that will equip them to help their children become the spiritually mature church of tomorrow. This helpful and hopeful book unpacks just how to develop this kind of dynamic church/parent relationship and includes profiles of churches that are effectively ministering to children and winning the war for their hearts and minds.

Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.