Responsible Business In A Changing World

This book explores the current state of Corporate Social Responsibility (CSR) from an international perspective, the goal being to share ideas and visions for a sustainable future and to provide useful guidelines for academics, practitioners and policymakers in the context of the 2030 “Agenda for Sustainable Development” released by the United Nations. Research on CSR has evolved considerably over the last three decades. However, there are still many unanswered questions concerning the sustainability of business in an increasingly changing world, for example: If most companies consider CSR to be valuable to their organizations, why do only 15% of them systematically implement Social Responsibility initiatives? If CSR has been found to be profitable for companies, why are they so reluctant to develop an active, internal CSR policy? Why are there such significant differences in CSR adoption from country to country? Why does it take a huge crisis to make politicians react and regulate certain core CSR issues? This contributed volume answers these questions, presenting a wealth of case studies and new approaches in the process.

"Beyond Profit: The Responsibility of Businesses in a Changing World" is a book that explores the evolving role of businesses in society and argues that they have a responsibility to do more than just make a profit. The book examines how businesses can contribute to positive social and environmental outcomes while still generating economic value. The author argues that businesses can no longer afford to operate in a vacuum and must take into account the impact of their actions on the broader community and environment. The book discusses various examples of companies that have successfully integrated social and environmental considerations into their business models and provides a roadmap for other businesses to follow suit. Some of the key themes explored in the book include the importance of stakeholder engagement, the need for transparency and accountability, and the potential benefits of pursuing a "triple bottom line" approach that takes into account economic, social, and environmental outcomes. "Beyond Profit" challenges the traditional notion that businesses exist solely to maximize shareholder value and calls for a more holistic and responsible approach to corporate decision-making that takes into account the interests of all stakeholders.

This introductory textbook by international experts explores the key issues, actors and processes in the field of corporate sustainability.

How the world's most influential companies are building business strategies that tackle the biggest global challenges. Today's business landscape is changing in fundamental ways: Natural resources are growing ever more scarce and expensive. Technology and changing consumer expectations are making transparency a fact of life. The rise of emerging economies creates vast market opportunities for companies--and better living standards for hundreds of millions. In Sustainable Excellence, Aron Cramer and Zachary Karabell tell the stories of the companies who are transforming themselves by responding to these paradigm shifts and in the process shaping the future. From their work with these Global 1000 companies, Cramer and Karabell know firsthand how business can successfully grapple with big-picture issues like resource scarcity, supply chain complexities, and the diverse expectations of government and the public. In Sustainable Excellence, they tell the story of how Coca-Cola and Greenpeace collaborated on a refrigerator that fights climate change. They show how companies like Best Buy and Nike are transforming the very products they sell to deliver more value to consumers with less waste. They recount how GE and Google created an innovative partnership that is developing "smart grids" that radically reduce energy use. And they show how business leaders like Starbucks' founder and CEO Howard Schultz put sustainable excellence at the center of his company's business strategy. Through these and other fascinating stories, Sustainable Excellence makes the case for a different way of doing business--one that will define both business success and economic vitality in the 21st century.

Sustainability is, and continues to grow as, a key issue for organizations: in the board room; with investors, customers and regulators; and from employees whose demands on organizations include improving their social and environmental performance in return for loyalty and commitment. However, as well as employees being a driver for organizations to embrace corporate sustainability, employees are also one of the most critical assets in enabling an organisation to understand and be able to deliver to its economic, social and environmental responsibilities. Research shows that employees of all types are vital in the pursuit of sustainability, however, to date there is no one source that shows all of these identified types of employees and how they are involved in the sustainability process. This book fills that gap with interviews and case studies for each type of employee, as well as up-to-date research and analysis of the critical role of ‘social intrapreneurs’ and leaders within organisations. The book uses real life examples along with the latest research in an informative and accessible style. Management theory is used throughout – such as motivation, leadership skills and organisational behaviour – but this is discussed through examples, rather than in a theoretical manner. This book will provide insight, examples and advice on the different types of employees who are, and can, contribute to a sustainable world via the organisation they work for: what they are doing from within the organization to contribute to societal, economic and environmental sustainability.

"When most people think of corporate responsibility, they are focusing on a business's effect on and relationship to stakeholders. A Responsible Business sees stakeholders as full partners and meaningful instruments for the evolution of healthier communities and more successful businesses." —from the Introduction The Responsible Business offers a new and strategic approach to doing business that holistically integrates responsibility into all aspects of an organization, allowing for returns at every level, business and social. This book goes beyond the often well intentioned but limited attempts at sustainability to present a framework that allows organizations to bring responsibility into everything they do and re-imagine success. From innovation, product development, and production processes to business management, strategic planning, and shareholder development, the author shows how being a Responsible Business is a practical skill that can be applied day-to-day at every level of the business. No longer just the role of a department or the job of CSR professionals, successful responsibility and business efforts start at the business level, are then taken to the corporate level, and are finally applied throughout the organization. The Responsible Business outlines a framework for building a responsibility and consciousness infrastructure that applies a living systems view to the business and inspires all of its stakeholders, including shareholders. Throughout the book, illustrated by examples from technology to manufacturing, large and small, public and private, Sanford demonstrates how to make responsibility integral to all aspects of a business as an engine for innovation, profitability, and purpose. Praise for The Responsible Business "This is a very significant book. It makes it clear that businesses have a single boss with five interrelated aspects. The stories are among the crispest, most evocative case histories I have seen. The book is for any corporate leader trying to do the impossible: create a business that recreates the world." —Art Kleiner, editor-in-chief, strategy + business, and author, The Age of Heretics "Carol Sanford offers us a proven, practical, and systems-based approach that integrates five stakeholder groups into a business system working as an integral whole. Essential reading for leaders wanting a system framework for sustainability and business success!" —Otto Scharmer, MIT Sloan senior lecturer; author, Theory U: Leading from the Future as it Emerges; and coauthor, Presence "The Responsible Business challenges many assumptions corporate leaders, investment advisors, and sustainability experts have long taken for granted. It provides a road map that can help innovative businesses think about how to be truly transformational." —Sam Ford, Fast Company expert blogger and director, Peppercom "The powerful concepts in The Responsible Business have changed the process of sustainable development and how communities truly thrive. Indeed, these proven approaches will be the roadmap to truly achieve the deepest level of living communities." —Bill Reed, founding member of LEED System and coauthor, The Integrative Design Guide to Green Building "Critical for re-imagining the future of business. Rarely a day goes by that I do not call on this way of thinking and looking at the world. It is useful for taking on the big business decisions that so many of us face every day." —Chad Holliday, chairman, Bank of America

Building Sustainable Legacies: Corporate Social Responsibility for a Changing World" is a comprehensive exploration of Corporate Social Responsibility (CSR) and its significance in the evolving global landscape. With a structured approach, the book delves into various aspects of CSR, offering valuable insights into the principles, ethics, and practices that shape responsible corporate behavior. The book begins with an insightful introduction and proceeds to unravel the fundamental principles of CSR. It places a strong emphasis on the role of stakeholders and the critical sustainability issues that businesses must address in today's dynamic environment. Ethics and corporate behavior are examined in depth, highlighting the ethical dimensions of CSR. Furthermore, the book delves into the crucial aspects of performance evaluation and reporting, underscoring the importance of transparency and accountability. It also explores the impact of globalization on CSR practices and the dynamic relationship between corporations and NGOs. Readers will find valuable guidance on implementing CSR strategies, the role of leadership in fostering responsible business practices, and the evolution of CSR in India. "Building Sustainable Legacies" is an indispensable resource for individuals, organizations, and leaders striving to create a positive impact on society while ensuring sustainable and ethical business practices in an ever-changing world.