Restaurant Startup A Practical Guide 3rd Edition

Do you dream of starting your own restaurant? Venturing into the restaurant business is the popular choice of many prospective entrepreneurs today. Yet of all the eateries cropping up at a rapid pace, only a few survive! The 3rd Edition includes two new chapters, more articles and several other updates. Discover how to manage risks associated with the business and make well informed choices for your startup. * If you simply wish to get a reality check on the trade, use this book as a primer. * If you are a serious entrepreneur looking to realise your restaurant dream, this book will help you develop a roadmap. * If you are a hospitality student or academician keen to revisit your understanding, this book will serve as a reference source. I have packed in information on the nuts and bolts of the restaurant industry as well as techniques to handle money, marketing, manpower and operational issues. I have shared proven techniques and strategies honed by hospitality professionals over decades, many of which I've used when conceptualizing and developing several food businesses. Whether you are a businessman with no knowledge of restaurants, a practising professional or an industry student, this book will help you avoid painful mistakes and do it right the first time....

"This book covers all aspects of the restaurant business -- from initial startup, to building up a loyal trade and -- crucially -- putting yourself in your customers' shoes."--Cover.

In the updated and revised edition of The CompleteRestaurateur, Elizabeth Lawrence shows how restaurant ownership can be a possible, profitable dream-if you carefully plan for success. Whether it's a chic bistro, a retro luncheonette, or an A-list restaurant, this is your indispensable guide to opening a business and staying in business. Fully stocked with in-depth profiles of successful and well-known restaurants, along with revealing anecdotes, this invaluable sourcebook tells you everything you need to know to turn your dream of restaurant ownership into a lucrative reality, including: * How to match your restaurant to a profitable market * Drawing up a realistic business plan * How to generate high-profile publicity without spending a dime * The importance of a well-designed kitchen How to hire and keep a qualified professional staff Plus: * Crucial checklists, shopping lists, guidelines, and helpful advice fromsuccessful restaurateurs * Restaurant Web sites and a list of essential online resources

A recent survey by the National Restaurant Association found restaurateurs to be hard-working, affluent, and optimistic, but only 50 percent said they would do it all again. Despite the hard work, the restaurant business can be one of the most fickle and difficult businesses to break into. Why? People get into it for all the wrong reasons. Voil`! The Complete Idiot s Guide to Starting a Restaurant, Second Edition, is here to provide the recipe for success. How do you decide how much money it will take? When do you know you re succeeding - or failing? If you re succeeding, how do you successfully expand? Focusing on these kinds of business questions, this book takes a practical approach, giving the readers the nuts and bolts from deciding on a table layout to taking inventory of their bar.

REVISED AND UPDATED THIRD EDITION. "Owning a B&B is the dream of many...By giving you the tools to help make your operation a success my hope is that within a short time you will be able to live your dream." More and more people are considering downshifting. Buying a property that can pay for its upkeep and give you a comfortable lifestyle is a popular option. Not only has the interest grown in becoming a B&B proprietor, so has the interest by the public in the B&B as a viable short-break option. With this rise in popularity, however, come expectations, and this is where this book comes in. It will help you: * DETERMINE WHO YOUR CUSTOMERS ARE; * MANAGE THE NECESSARY FINANCIAL TOOLS; * READY YOUR HOUSE FOR B&B OR HELP YOU BUY OR BUILD A NEW ONE; * SUCCESSFULLY MARKET YOUR PROPERTY; * ENSURE YOU MAKE A PROFIT FROM YOUR ENTERPRISE. / In short, everything you need to know to make your B&B a truly special place to stay! This book has been written for would-be and current B&B owners. It can be used as a short course giving invaluable insights for the experienced and inexperienced alike.

"The Restaurant Start-Up Guide" offers a practical what-to-do and when-to-do-it plan for getting started successfully in the restaurant business. Beginning at 12 months out, the authors take a step-by-step approach to all the many details of starting and running a restaurant. Anecdotes and tricks of the trade give readers a clear idea of what it takes to operate profitably for the long term.