Review Of Marketing Research
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Review of Marketing Research
Author | : Naresh K. Malhotra |
Publsiher | : Emerald Group Publishing |
Total Pages | : 216 |
Release | : 2008-11-01 |
Genre | : Business & Economics |
ISBN | : 9780857247278 |
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Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.
Review of Marketing Research
Author | : Naresh K. Malhotra |
Publsiher | : Emerald Group Publishing |
Total Pages | : 306 |
Release | : 2013-06-26 |
Genre | : Business & Economics |
ISBN | : 9781781907610 |
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Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.
Review of Marketing Research
![Review of Marketing Research](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 240 |
Release | : 2006 |
Genre | : Marketing research |
ISBN | : OCLC:1153518567 |
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Review of Marketing Research
Author | : Naresh Malhotra |
Publsiher | : Routledge |
Total Pages | : 216 |
Release | : 2017-10-19 |
Genre | : Business & Economics |
ISBN | : 9781351551021 |
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First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Review of Marketing Research
Author | : Naresh K Malhotra |
Publsiher | : Routledge |
Total Pages | : 216 |
Release | : 2017-07-05 |
Genre | : Business & Economics |
ISBN | : 9781351551052 |
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"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.
Innovation and Strategy
Author | : Rajan Varadarajan,Satish Jayachandran,Naresh K. Malhotra |
Publsiher | : Emerald Group Publishing |
Total Pages | : 371 |
Release | : 2018-06-29 |
Genre | : Business & Economics |
ISBN | : 9781787548299 |
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This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Data Driven Marketing
Author | : Mark Jeffery |
Publsiher | : John Wiley & Sons |
Total Pages | : 325 |
Release | : 2010-02-08 |
Genre | : Business & Economics |
ISBN | : 9780470504543 |
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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Review of Marketing Research 8
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Author | : Naresh K. Malhotra |
Publsiher | : Unknown |
Total Pages | : 0 |
Release | : 2011 |
Genre | : Electronic Book |
ISBN | : OCLC:882580768 |
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