Rhetoric Materiality Politics

"Rhetoric, Materiality, and Politics explores the relationship between rhetoric's materiality and the social world in the late modern political context. Taking as their point of departure a reprint of Michael Calvin McGee's 1982 call to reconceptualize rhetoric as the palpable +experience; of sociality, the authors in this volume grapple anew with the role of communication practices in contemporary collective life. Drawing upon the work of Michel Foucault, Jacques Lacan, and Jacques Derrida, these twelve original essays supplement, extend, and challenge McGee's position, collectively advocating on behalf of a shift in theoretical and critical attention from rhetorical materialism to rhetoric's materiality." --Book Jacket.

This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural, political, and ecological motives and consequences of humans’ strategic symbolizing and attendant choice-making, visiting discourses and practices that have impact on our species in their producing, distributing, regulating, marketing, packaging, consuming, and talking about food. The essays in this book are representative of dominant and marginal discourses as well as perennial issues surrounding the rhetoric of food and include macro-, meso-, and micro-level analyses and case studies, from international neoliberal trade policies to media and social movement discourse to small group and interactional dynamics. This volume provides an excellent range and critical illumination of rhetoric’s role as both instrumental and constitutive force in food representations, and its symbolic and material effects.

In recent accounts of rhetoric's storied productivity, commentators have implied, along systematically Kantian lines, albeit with the occasional protestation, that agency must be coextensive with subjectivity. But is that all there is (to 2,500 years' worth of hypothesizing about the ways in which communication might promote social change)? Les Belikian's answer, drawing not only on traditional and contemporary rhetorical studies but also on Deleuzean thinking, actor-network theory, and object-oriented ontology, takes the form of a quadruply contrarian thesis: Rhetorical agency inheres, irreducibly so, in subjectivity, in conventionality, in transcendence, and in materiality, all of which are themselves under production. TABLE OF CONTENTS // Chapter 1: Productivity as a Context for Theorizing Rhetorical Transaction - A Miscellaneously Self-Effacing Rhetorical Agency? - Rhetoricity Bound, Unbounded, and Both - Variegation (Not Conglomeration) - Chapter 2: A Four-Folded Rhetorical Agency - Tetradic Due Diligence - Disaggregating a Constitution - A Willfully Productive Rhetorical Agency - Assemblage-Theoretical Resources - Triangulation - An Investigative Itinerary - Chapter 3: Subjectivity in the Social-Structural Landscape - Co-Constructing Constraint - Can the Speaker Speak? - An Ineffectual Agency - Subtracting from Rhetorical Practice - What Else Is Wrong with This Paradigm? - A Chimerical Agency for a Colossal Agent - Chapter 4: Conventionality in the Rhetorical-Humanistic Landscape - De-Leviathanizing the Normative - From Normativity to Shared Values - A Tribe of Equals - Keeping Shared Values between the Ceiling and the Seat - Staying the Same by Doing Something Differently - Maximizing Assent by Minimizing Recalcitrance - Still Missing So Far - Chapter 5: Transcendence in the Existential-Transversal Landscape - Existence, Transcendence, and Transversality - Philosophizing for the Living by Getting Rid of Their Materiality - The Two Styles of Transcendence - The Fideistic Appeal - Correcting Forgetfulness through a Material Phenomenology - Rhetorical Agency and the Existential Self - On Pivoting, Transcendence, and Emergence - The Rhetorical Agent and the Original Body - A Re-Corporealized Transversality - Chapter 6: Materiality in the Material-Semiotic Landscape - A Parable of Materiality-and-Relationality - Assemblaging, Stratification, and Circulating Reference - Entering at Biblical Precept - Crossing over to Race - From Race to Gender - Rescaling the Envoy - And A'n't We a Meshwork? - Chapter 7: Agency in the Rhetorical-Theoretical World - No More Homogenization Now! - On Keeping Difference Different - A Fluctuating Rhetorical Agent

A critique of male-dominated modes of language use, their roots in higher education, their effects, and their spill over into popular culture. David Bleich sees the human body, its affective life, social life, and political functions as belonging to the study of language. In The Materiality of Language, Bleich addresses the need to end centuries of limiting access to language and its many contexts of use. To recognize language as material and treat it as such, argues Bleich, is to remove restrictions to language access due to historic patterns of academic censorship and unfair gender practices. Language is understood as a key path in the formation of all social and political relations, and becomes available for study by all speakers, who may regulate it, change it, and make it flexible like other material things. “A potentially foundational text in an emergent field [of] language studies, whose work is to break up the monopoly Linguistics and Philosophy have had on the study of language. . . . The insight that the affective operation of language is elided in nearly all approaches to [language] acquisition is brilliant and astounding. . . . The analysis of subject creation as an affective process of recognizing and sharing the same affective state and language as the means for materializing affective states . . . is fascinating and persuasive. . . . One of the book’s distinctive features is the use of gender as a key normative analytical lens throughout. It would be difficult to exaggerate how rare this is among language thinkers, and how productive it is for the arguments here.” —Mary Louise Pratt, New York University “A powerful, first-rate book on a crucial topic. It offers a great interpretation of the sacralization and ascendancy of Latin as a language supporting what Bleich calls ‘an elite group of men.’ . . . This is a brilliant codebook to academic language and its coercions.” —Dale Bauer, University of Illinois“/B>/DESC> literary theory;semiotics;literary criticism;philosophy;language philosophy;philosophy of language;gender studies;social science;language studies;communication studies;language arts;language disciplines;gender;sex;language;rhetoric;academic language;colloquial language;language political aspects;language sex differences;language and gender LIT006000 LITERARY CRITICISM / Semiotics & Theory PHI038000 PHILOSOPHY / Language SOC032000 SOCIAL SCIENCE / Gender Studies LAN004000 LANGUAGE ARTS & DISCIPLINES / Communication Studies 9780253016508 Well-Tempered Woodwinds: Friedrich von Huene and the Making of Early Music in a New World Geoffrey Burgess

What explains the "triumph of capitalism"? Why do people so often respond positively to discussions favoring it while shutting down arguments against it? Overwhelmingly theories regarding capitalism's resilience have focused on individual choice bolstered by careful rhetorical argumentation. In this penetrating study, however, Catherine Chaput shows that something more than choice is at work in capitalism's ability to thrive in public practice and imagination—more even than material resources (power) and cultural imperialism (ideology). That "something," she contends, is market affect. Affect, says Chaput, signifies a semi-autonomous entity circulating through individuals and groups. Physiological in nature but moving across cultural, material, and environmental boundaries, affect has three functions: it opens or closes individual receptivity; it pulls or pushes individual identification; and it raises or lowers individual energies. This novel approach begins by connecting affect to rhetorical theory and offers a method for tracking its three modalities in relation to economic markets. Each of the following chapters compares a major theorist of capitalism with one of his important critics, beginning with the juxtaposition of Adam Smith and Karl Marx, who set the agenda not only for arguments endorsing and critiquing capitalism but also for the affective energies associated with these positions. Subsequent chapters restage this initial debate through pairs of economic theorists—John Maynard Keynes and Thorstein Veblen, Friedrich Hayek and Theodor Adorno, and Milton Friedman and John Kenneth Galbraith—who represent key historical moments. In each case, Chaput demonstrates, capitalism's critics have fallen short in their rhetorical effectiveness. Chaput concludes by exploring possibilities for escaping the straitjacket imposed by these debates. In particular she points to the biopolitical lectures of Michel Foucault as offering a framework for more persuasive anticapitalist critiques by reconstituting people's conscious understandings as well as their natural instincts.

Examines gut microbes, fetuses, and gym-goers in three case studies to critique the discursive practices of inclusion into humanhood.

Considering questions of transgendered embodiment via phenomenology, psychoanalysis, and queer theory, Gayle Salamon advances an alternative theory of normative and non-normative gender, proving the value and vitality of trans experience for thinking embodiment.

Rhetoric, Through Everyday Things is the first book-length collection of essays that explore the vibrant materiality of everyday objects in rhetorical theory, practice, and writing. It examines how things such as food, bicycles, and typewriters can influence history and sociality.