Riches In Niches

In Riches in Niches: How to Make It BIG in a Small Market, Susan explores the multiple factors that separate the experts from the service professionals who may have identicalif not betterskills, but whom no one has ever heard of.

Why do some financial advisors wind up making millions on TV giving investment advice while others labor in obscurity? How do some attorneys land regular columns in prestigious trade publications? Where do those speakers who give the annual address at industry conventions come from? What is the secret reason that a select few service professionals enjoy high-profile, high-prestige, and high-paying status as "experts" in their fields? More importantly, can the rest of us do it? Susan Friedmann answers a resounding "Yes!" In Riches in Niches: How to Make It BIG in a Small Market, Susan explores the multiple factors that separate the "experts" from the service professionals who may have identical—if not better—skills, but whom no one has ever heard of. You will learn: Why positioning yourself as an Expert in a Niche—a sweet spot known as a nichepreneur—is the most surefire route to success any service professional could want. The GEL Formula: Friedmann's proven technique that shows service professionals how to find the professional niche that makes the best use of their skills while yielding maximum profit. The Seven Secrets nichepreneuers need to know to create, claim, and benefit from their Expert Identity. Creative ways to create secondary, even tertiary, income streams capitalizing on the benefits of "Being the Expert." Friedmann knows what she's talking about. For more than 20 years, she's been the "Tradeshow Coach," one of the exhibiting industry's foremost experts. Combine that expertise with insights from other well-known nichepreneuers, and you've got a book that's jam packed with useful information to transform today's career into tomorrow's success story.

In today's time, having multiple stream of revenue is not only a goal, but it seems to be an absolute necessity. The closer you can get to creating a passive income the better! "Niches Bring Riches" is what I'd like to consider the closest way to do it without having someone else physically do the work for you and loosing out on majority of the profit.Doesn't matter if you have been making t-shirts for years, months, days, or have yet started. The concepts in this book can be used to start the t-shirt business you have been saying you've always wanted. Or it can add onto your existing business, to help it grow in ways you may not have considered.

The author shares a series of tests along with insights from entrepreneurs on how to investigate the viability of a new business idea before trying to launch the business.