Sagmeister Another Book About Promotion And Sales Material

The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Wonder Wood presents this timeless material as it is being used today and how it can be used in the future. It also documents a selection of current international projects and processes, making-ofs, and experiments by 120 internationally renowned designers, architects, and artists, whose creative and innovative approach to the material makes their work compelling. For selected projects, interviews with the designers provide an in-depth look at the creative process and its results. A second section, dedicated to materials and technologies examines innovative developments as well as wood, wood-based materials, finishing technologies, and wooden structure principles. With biographies of the designers represented in the book, an alphabetical index, a bibliography and sources, Wonder Wood will serve the reader as a classic book of reference.

Celebrate 20 years of Bobo and his friends in this special anniversary edition of the much-loved family favourite!Ever feel like you need a hug? A really big hug from someone who loves you? That's how Bobo, the little chimp in this classic first story book, feels. Walking through the jungle he passes lots of creatures enjoying a cuddle together: elephants, chameleons, lions, giraffes, hippos - even the snakes have got someone special to squeeze. But poor Bobo is alone. Will he ever find the hug he needs? Using only three words throughout the book, this simple, endearing story is told through Jez Alborough's gorgeous, detailed artwork.

Tiré du site Internet d'Amazon.com: "Just as film, art, music, and literature have the power to move people, Stefan Sagmeister's innovative work shows that graphic design, too, can cut to the emotional quick. His desire is to transform stale thinking, and "Sagmeister : made you look" does just that. Compelling, honest, and intensely personal, "Made you look" covers 20 years of Sagmeister's graphic design. With a text by design historian Peter Hall and annotated with Sagmeister's own writing, the book features images from the studio archive, as well as specific influences and reference points for his projects and ideas. Fully illustrated with a red PVC slipcase and silver-gilded pages, this monograph is a compilation of practically all the work Sagmeister and his studio ever designed up to 2001, even the bad stuff."

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.