Sandow The Magnificent

Before Arnold Schwarzenegger, Steve Reeves, or Charles Atlas, there was Eugen Sandow, a muscular vaudeville strongman who used his good looks, intelligence, and business savvy to forge a fitness empire. The German-born Sandow (1867-1925) established a worldwide string of gyms, published a popular magazine, sold exercise equipment, and pioneered the use of food supplements. He even marketed a patented health corset for his female followers. Among the colorful figures who played a part in Sandow's life are Bernarr Macfadden, Florenz Ziegfeld, Lillian Russell, and others in sports and the theater. Sandow the Magnificent is the story of this first showman to emphasize physique display rather than lifting prowess. Sandow's is also the story of the earliest days of the fitness movement, and Chapman explains the popularity of physical culture in terms of its wider social implications. Sandow was a proponent of exercise to alleviate physical ailments, anticipating the field of physical therapy. By making exercise fashionable, he encouraged the fitness craze that still endures. As the first superstar in his field, Sandow also pried open some surprising cracks in the Victorian wall of prudery. His nude photographs, a kind of soft-core pornography, were anxiously sought by both male and female admirers, and after many of his major public events he gave private "receptions" wearing little more than a G-string.

More than a century ago, the barrel-chested strongman clad in leopard skins, Roman sandals and carrying an oversized barbell was a common performer in fairs, circuses and vaudeville theaters. In 1911, before this phenomenon had disappeared, French gym owner, journalist and athlete Edmond Desbonnet published a colorful history of these mighty performers. Since he knew and interviewed many of these men (and women), Desbonnet was able to put a human face on the strongmen and strongwomen who made their livings by performing spectacular strength stunts for the entertainment of the public. Among these were super-strong athlete Louis Uni, known as Apollon; Eugen Sandow, the mighty Adonis of the stage; the great strongwoman Kati Sandwina Brumbach and many others who entertained audiences by lifting barbells, automobiles, horses and even elephants. Now translated to English and extensively annotated, The Kings of Strength records and preserves the biographies of more than 200 strength performers and bodybuilders from ancient times up to the early 1900s. The book provides a vital contribution to both theatrical and athletic history, while exploring the universal fascination with strength and muscular physiques.

The "American hunk" is a cultural icon: the image of the chiseled, well-built male body has been promoted and exploited for commercial use for over 125 years, whether in movies, magazines, advertisements, or on consumer products, not only in America but throughout the world. American Hunks is a fascinating collection of images (many in full color) depicting the muscular American male as documented in popular culture from 1860 to 1970. The book, divided into specific historic eras, includes such personalities as bodybuilder Charles Atlas; pioneer weightlifter Eugene Sandow; movie stars like Steve "Hercules" Reeves and Johnny "Tarzan" Weismuller; and publications such as the 1920s-era magazine Physical Culture and the 1950s-era comic book Mr. Muscles. It also touches on the use of masculine, homoerotic imagery to sell political and military might (including American recruitment posters and Nazi propaganda from the 1936 Olympics), and how companies have used buff, near-naked men to sell products from laundry detergent to sacks of flour since the 1920s. The introduction by David L. Chapman offers insightful information on individual images, while the essay by Brett Josef Grubisic places the work in its proper historical context. David L. Chapman has written many books on male photography and bodybuilding, including Comin' at Ya!: The Homoerotic 3-D Photographs of Denny Denfield. Brett Josef Grubisic is author of the novel The Age of Cities and editor of Contra/Diction: New Queer Fiction.

A lively, wide-ranging pictorial history of muscular men around the world from the nineteenth century to the 1970s.

Tells the life story of Bernarr Macfadden from his struggle as a weak and sickly child, to his founding of the publication "Physical Culture" and his notoriety as America's health guru.