Schwinn

The 100-year history of Schwinn, the best-known name in American bicycling. German immigrant Ignaz Schwinn launched the company that bears his name in 1895 and set the bicycling standard in the U.S. for decades. Lavishly illustrated with original archival material, much of it from Chicago's Bicycle Museum of America, and specially commissioned photography. Covers Schwinn's technical developments, racing history, significant models like the Black Phantom, Varsity, Paramount, Fastback, and many more. Also discusses Schwinn's short-lived foray into motorcycle manufacturing.

From its inception as Arnold, Schwinn & Co. in 1895, Schwinn has built what have arguably been the best and most desirable bikes in the United States. This new title in the Enthusiast Color Series offers a comprehensive overview of the great Schwinn bikes, with chapters devoted to the early history of the company and its bicycles, classic balloon-tire bikes of the 1930s and 1940s, stylish and groundbreaking lightweights and racers of the 1950s, and all those fabulous Sting-ray and Krate "muscle bikes" from the 1960s and swingin' '70s. In addition, the modern era of mountain bikes, road bikes, BMX bikes, and the return of the Black Phantom are also featured. All-color photography of bicycles in mint condition is supplemented with classic period print advertisements.

For many children of the sixties, the gift of a Schwinn was a ticket to freedom, a chance to feel the wind on their face and the steady rotation of rubber at their feet. The Schwinn took many through their childhood adventures, with memories filled of after school, free-range bike rides around the neighborhood with friends, the late afternoon sun shining off of the gleaming painted frame and stainless steel fenders. The 1960s and 70s saw a boom of Schwinn Sting-Rays, which appealed to young riders who had to have the hottest “muscle” bike in town, and sold like hotcakes to parents everywhere scrambling to get the best Christmas present ever for their kids. From its early years dominating the youth market with Sting-Rays to the teen-friendly Varsity and Continental models to its most recent parent-friendly iterations of the Easy-Steer and Roadster Trikes, the Schwinn weaves itself through 120 years of American history. For many, the Schwinn will be forever tied to the memories of their childhood, to a simpler time of freedom, laughter, and endless wonder. Schwinn:The Best Present Ever is a visual celebration of this American icon, with a complementary narrative throughout that tells the Schwinn story.

The story of how six boys' lives are touched by the use of a special red bicycle.

Traces the career of Schwinn, from its uncontested predominance over the bicycle market of the 1950s to its failure to cope with the mountain bike fad of the 1980s, to its ultimate descent into bankruptcy and corporate takeover. Tour.