Sciences

Now in Paperback! Take science to a whole new level. Created in partnership with Prentice Hall, the Big Idea Science Book is a comprehensive guide to key topics in science falling into four major strands (Living Things, Earth Science, Chemistry, and Physics), with a unique difference — a website component with 200 specially created digital assets that provide the opportunity for hands-on, interactive learning.

Science starts with a question in this fascinating compendium for curious kids. The team behind the acclaimed Why Don’t Cars Run on Apple Juice? is back to tackle more kid questions like “Are birds really dinosaurs?” and “Why do we have butts?” With help from science center experts, Kira Vermond packs mind-boggling facts into answers that encourage further inquiry, covering topics over five sections: animals, the human body, planet Earth, tech and innovation, and outer space. From glowing scorpions and prehistoric sharks to stem cells and Mars missions, Suharu Ogawa’s colorful, zesty illustrations enhance Vermond’s lively tone.

Explore the laws and theories of physics in this accessible introduction to the forces that shape our universe, our planet, and our everyday lives. Using a bold, graphics-led approach, The Physics Book sets out more than 80 of the key concepts and discoveries that have defined the subject and influenced our technology since the beginning of time. With the focus firmly on unpacking the thought behind each theory—as well as exploring when and how each idea and breakthrough came about—five themed chapters examine the history and developments in specific areas such as Light, Sound, and Electricity. Eureka moments abound: from Archimedes' bathtub discoveries about displacement and density, and Galileo's experiments with spheres falling from the Tower of Pisa, to Isaac Newton's apple and his conclusions about gravity and the laws of motion. You'll also learn about Albert Einstein's revelations about relativity; how the accidental discovery of cosmic microwave background radiation confirmed the Big Bang theory; the search for the Higgs boson particle; and why most of the universe is missing. If you've ever wondered exactly how physicists formulated—and proved—their abstract concepts, The Physics Book is the book for you. Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics along with straightforward and engaging writing to make complex subjects easier to understand. With over 7 million copies worldwide sold to date, these award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.

Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results

Provides basic information about the biology, life cycles, and behavior of birds, along with brief profiles of each of the eighty bird families in North America.

Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field. Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems. As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the "why" and "how" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field. Nina Mažar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.

ABC learning through the power of S.T.E.A.M. for ages 0 to 3 Give your little scientist a jump-start with this fun, inspiring way to master their ABCs. From astronaut to zoologist, ABC Science Book introduces young children, up to age 3, to basic scientific concepts and careers with each letter of the alphabet. This S.T.E.A.M.-themed ABC book for kids features: Levels of discovery—Explore a tiered learning approach that grows with your child; focus first on letters, then on words, and then on understanding concepts. Colorful images—Rich and vibrant illustrations add to the learning and keep your child engaged. Full S.T.E.A.M. ahead—Encourage a lifelong love of learning with all the books in the S.T.E.A.M. Baby series. ABC Science Book makes learning the alphabet a fun, exciting adventure for any toddler.

Cornelia Dean draws on her 30 years as a science journalist with the New York Times to expose the flawed reasoning and knowledge gaps that handicap readers when they try to make sense of science. She calls attention to conflicts of interest in research and the price society pays when science journalism declines and funding dries up.