Search And Social

This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.

How can we better understand the past, present and future of Social Action through Music (SATM)? This ground-breaking book examines the development of the Red de Escuelas de Música de Medellín (the Network of Music Schools of Medellín), a network of 27 schools founded in Colombia’s second city in 1996 as a response to its reputation as the most dangerous city on Earth. Inspired by El Sistema, the foundational Venezuelan music education program, the Red is nonetheless markedly different: its history is one of multiple reinventions and a continual search to improve its educational offering and better realise its social goals. Its internal reflections and attempts at transformation shed valuable light on the past, present, and future of SATM. Based on a year of intensive fieldwork in Colombia and written by Geoffrey Baker, the author of El Sistema: Orchestrating Venezuela’s Youth (2014), this important volume offers fresh insights on SATM and its evolution both in scholarship and in practice. It will be of interest to a very varied readership: employees and leaders of SATM programs; music educators; funders and policy-makers; and students and scholars of SATM, music education, ethnomusicology, and other related fields.

This edited volume offers a clear in-depth overview of research covering a variety of issues in social search and recommendation systems. Within the broader context of social network analysis it focuses on important and up-coming topics such as real-time event data collection, frequent-sharing pattern mining, improvement of computer-mediated communication, social tagging information, search system personalization, new detection mechanisms for the identification of online user groups, and many more. The twelve contributed chapters are extended versions of conference papers as well as completely new invited chapters in the field of social search and recommendation systems. This first-of-its kind survey of current methods will be of interest to researchers from both academia and industry working in the field of social networks.

Research on social entrepreneurship is finally catching up to its rapidly growing potential. In The Search for Social Entrepreneurship, Paul Light explores this surge of interest to establish the state of knowledge on this growing phenomenon and suggest directions for future research. Light begins by outlining the debate on how to define social entrepreneurship, a concept often cited and lauded but not necessarily understood. A very elemental definition would note that it involves individuals, groups, networks, or organizations seeking sustainable change via new ideas on how governments, nonprofits, and businesses can address significant social problems. That leaves plenty of gaps, however, and without adequate agreement on what the term means, we cannot measure it effectively. The unsatisfying results are apple-to-orange comparisons that make replication and further research difficult. The subsequent section examines the four main components of social entrepreneurship: ideas, opportunities, organizations, and the entrepreneurs themselves. The copious information available about each has yet to be mined for lessons on making social entrepreneurship a success. The third section draws on Light's original survey research on 131 high-performing nonprofits, exploring how they differ across the four key components. The fourth and final section offers recommendations for future action and research in this burgeoning field.

In their studies of social Christianity, scholars of American religion have devoted critical attention to a group of theologically liberal pastors, primarily in the Northeast. Gary Scott Smith attempts to paint a more complete picture of the movement. Smith's ambitious and thorough study amply demonstrates how social Christianity--which included blacks, women, Southerners, and Westerners--worked to solve industrial, political, and urban problems; reduce racial discrimination; increase the status of women; curb drunkenness and prostitution; strengthen the family; upgrade public schools; and raise the quality of public health. In his analysis of the available scholarship and case studies of individuals, organizations, and campaigns central to the movement, Smith makes a convincing case that social Christianity was the most widespread, long-lasting, and influential religious social reform movement in American history.

A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.

Social information access is defined as a stream of research that explores methods for organizing the past interactions of users in a community in order to provide future users with better access to information. Social information access covers a wide range of different technologies and strategies that operate on a different scale, which can range from a small closed corpus site to the whole Web. The 16 chapters included in this book provide a broad overview of modern research on social information access. In order to provide a balanced coverage, these chapters are organized by the main types of information access (i.e., social search, social navigation, and recommendation) and main sources of social information.

The buzz surrounding social media focuses on how business can build relationships by participating in the online conversation. When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. Not many people understand that social media campaigns can be orchestrated to build relationships and drive in new business at a much greater rate than using the relationship aspect of social media alone provides. When I discovered this, relationship building became the least compelling part of the picture. Searchial is a phrase I created to describe the method of interacting within the strange new world of social media while elevating your profile in internet searches for the products and services you offer. This book teaches do-it-yourself methods of implementing a searchial media campaign. It demonstrates the added value of practicing searchial media instead of just social media. Social tools have the power to drive new business into your organization not only through communicating and relationship building, but by coincidentally causing your listing in search engines to rank higher in searches for keywords and key phrases people are using to find the products and services you offer in a specific geographical area or worldwide. The term Searchial reflects the realization that my time and effort were best spent driving new patients into my medical practice using social tools to improve our position in Google, Bing and other search engines, not just building and strengthening existing relationships. This book can be applied to and used as a guide within any industry at any stage of the new media marketing game. Appendices contain information specific to social media and search elevation in the medical profession, specifically small medical business, hospital and clinic and pharmaceutical companies.