Secrets To Small Business Marketing

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.

Discover powerful offline and online small business marketing secrets for small business owners! Many small business owners are confused about what business they are in. The simplest way to look at your business is to realize that the two most important activities in your business is marketing and actually providing the product or service that you are marketing. This huge marketing book will reveal the strategies that allow small businesses to prosper despite what is happening in the economy.In order to implement the marketing strategies in this book, you must let go of every belief that does not contribute to you depositing more profits in your bank account. The real tragedy is that most business owners are stuck in their old and unprofitable ways to embrace the changes in the marketplace that lead to real profits. Internet Marketing is huge for small businesses, but Small Business Marketing Secrets covers the traditional forms of marketing as well such as Direct Mail and Yellow Page ads. You will find detailed information on the hottest topics for small business owners such as: Mobile & SMS Marketing, Daily Deal Marketing Campaigns and Online Reputation Management.Small Business Marketing Secrets is the right book for small business owners who want to take action to make their businesses stand out from the competition.

Marketing Secrets for Your Small Business proves that the most important skill for running your business is marketing your business. Why? Well, the only time you can bring money into your business is if you sell something. You can't stock the shelves unless you have money to buy the stuff to put on the shelves.You can't pay your employees unless you have money come in the business from selling stuff. A good product might as well be a piece of junk in a box if nobody knows it exists.That's where marketing comes in. It "s how you communicate to the public that you have a good product, that you offer a good consumer experience and that they should buy stuff from you, rather than one of your competitors.Marketing is also the most misunderstood skill on the planet. Poor Marketing is perhaps why 65% of new businesses close their doors after 2 years, and over 85% of businesses don't make it 8 years before going under.In over 80 pages, Marketing Secrets for Your Small Business deals with: IntroductionAre You Making These 3 Blunders in Your Small Business?Mistake #1: Going After New CustomersMistake #2: Not Effectively Using Cross-sells, Upsells or Package SellingMistake #3: Not Understanding the Lifetime Value of a CustomerNormal Advertising = Normal ResultsHow to Increase Your Profits by 18% in the Next 3 MonthsThe Forgotten Rule Of An Obscure Italian EconomistWhere To StartThe Amazing Power of Word of MouthReferral Marketing For Small BusinessesThe Referral System, Step by StepEliminate Customer Resistance & ObjectionsThe Selling Power of TestimonialsHow to Become an Avid Testimonial CollectorHow to Use Testimonials for Maximum EffectAnatomy of a Good TestimonialHow to Create Instant Results with Your Yellow Pages AdThe Most Important Part of Your AdNow You Only Have To Do One Final Thing. Have an Offer And a Call To ActionFive Proven Internet Strategies to Skyrocket Sales#1 Video Marketing#2 Lead Capture and Follow-up Campaigns#3 Local Search Visibility#4 Social Media Marketing#5 Blog MarketingAbout the Author

Did You Waste A Lot Of Time & Money On Nonsense Marketing ? Are You Looking For An Easy To Follow And Understand Marketing Book For Small Businesses ? Do You Want To Learn 50 Explosive Marketing Secrets, Ideas, Tips & Tricks To Blow Your Sales Up ? Or If I Didn't We Will Pay You Back What You Paid For This Book Look Inside This Book Read The Free Preview To Find Out What These 50 Marketing Secrets, Ideas, Tips & Tricks Are And How They Can Help You Find More Customers If You Love Your Business Spend A Few Hours Only Read This Book, And See How It Will Change Your Entire Business Into A New Level. THIS BOOK COMES WITH MONEY BACK GUARANTEE, That's How Confident We Are About It, So What Are You Waiting For Give It Try There Is Nothing To Lose.

Marketing a small business can be difficult. This book has 122 steps to building a solid marketing plan for a successful small business. Learn what techniques successful businesses are doing that you aren't.

Its not good enough to just survive... you must thrive! Not making enough money in your small business often comes from 'being busy with being successful'. Find out how to make your small business more profitable from an experienced Business Coach. Rod Webster is a recognized leader of a new generation in strategic sales and marketing success and leadership. In this book, he outlines proven strategies for you to uncover hidden opportunities and small business profit potential through his simple and proven business building strategies. He has an extensive business background in corporate, government and small business. Rod's unique ability to 'think outside the box' makes him a popular resource for many small to medium sized corporations. The strategies outlined in this book have helped small business owners and sales professionals with the same result - embedding proven strategies that drive more business profits!