Sell The Brand First How To Sell Your Brand And Create Lasting Customer Loyalty

A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on selling your product or service, but not on selling your brand? Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step process that shows you how to hone in on your customers' mind-sets, create sales pitches based on how your brand fits into your consumers' lifestyles, and fully satisfy the trade buyers' needs and expectations. Even the most experienced salespeople tend to simply adopt their marketing department's version of their brand. Stiff helps you become a “Brand Ambassador” by making your brand your own, finding the emotional connection between your customer and your brand, and speaking “Brand Language” to serve buyers' needs. The Brand Staircase gives you the tools you need to Discover the inherent value in your brand and sell from it Avoid “hollow brand promises” and break through the “glass ceiling of price” Build on marketing efforts to leverage your brand's identity and positioning in the marketplace Stiff illustrates key points through practical selling experience at NCR, DeWALT, and Black & Decker. He combines that knowledge with engaging real-life case studies and proven examples from Fortune 500 companies within multiple industries. His sample dialogues and common brand examples in the marketplace make selling the brand come alive. Whether you're selling B2B or B2C, or you're a sales manager leading the charge, Sell the Brand First will change the way you look at selling and the way you sell for the better-and for good!

Whether you own a business, help manage one, or work in sales and marketing, you'll achieve more when you focus on how you sell instead of what you sell. Michael Saraf, a sales and marketing professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to: - build a sales and marketing program that speaks to your target audience; - take advantage of open doors left behind by competitors; - boost "mind share" in order to get more market share; - deliver value repeatedly by focusing on the little things. You'll also come to understand the most important element that keeps underperforming companies from becoming good and good companies from becoming great-and that's service. When you treat service as the umbrella over everything, including the product, you'll develop stronger relationships with customers and get to the promised land of customer loyalty.

The art of selling anything to anyone requires a deep understanding of your target market, a compelling value proposition, and a well-thought-out marketing strategy. In this book, "How to Sell Anything to Anybody: Become a Lion of Marketing", you will learn how to identify your ideal customer, create a unique selling point, and develop a marketing mix that resonates with your target market. A strong brand identity and a compelling message are essential elements of any successful marketing campaign. You will learn how to craft a story that sells and write effective copy that persuades your target audience to take action. By utilizing a variety of marketing channels, including traditional, digital, and influencer marketing, you can reach a wider audience and increase your visibility. Customer reviews and testimonials play a critical role in building trust and credibility with potential customers. You will learn how to encourage customers to leave reviews, turn negative reviews into opportunities, and leverage the power of word-of-mouth marketing to drive sales. Closing the sale and building customer loyalty are two critical aspects of any successful business. In this book, you will learn how to close the sale and create a lasting relationship with your customers. You will also learn how to measure your results, track key metrics, and continuously improve your marketing efforts to achieve better results over time. Whether you are an experienced marketer or just starting out, "How to Sell Anything to Anybody: Become a Lion of Marketing" provides practical tips and expert advice to help you succeed in any industry. Whether you are selling products, services, or ideas, this book will help you become a guru of marketing and achieve your business goals.

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.Updated with new insights from global executives. How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell. This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. You’ll learn how to:•Target the most relevant executives in any sales opportunity•Win support from the executive’s network of gatekeepers and influencers•Position yourself as the supplier who will add the most value with least risk•Update your prospecting and selling skills for the digital age•Sell higher, win bigger, and close faster. Based on the world’s largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.

If you want to discover how to build your brand and establish brand loyalty on social media for more sales, then keep reading... Did you know: -The brand worth the most in the entire world is Alphabet—better known as Google, and it`s worth $286 billion. -It takes 5 to 7 impressions to produce a fragment of brand awareness. -It takes just 10 seconds for people to form an impression of your brand. When people see the most popular brands, they form a mental shortcut associating their brands to the qualities the company's products and services are known for. For example, when buyers see the Apple logo printed on a smartphone, they're likely thinking "functional to use" and "reliable" which leads them to buy the product. Unfortunately, to think that just creating a cool looking logo for their website would immediately translate to sales is not the case; it takes a strategical approach to build a brand that buyers would love and continue coming back to. Aside from strategic planning, building a brand also means promoting it to where your target audience is. Gary Vee always says "If you're not putting relevant content in relevant places, you don't exist." Did you know that: The average person spends 142 minutes of their day using social media. In 2019, there were 3.8 billion social media users. On average, people have 7.6 social media accounts. It is no surprise, social media is the most lucrative and beneficial marketplace to target and create your audience. This is why social media is the key to exposure for big brands as well as small brands. In this complete step-by-step guide, Branding and Marketing: Practical Step-by-Step Strategies on How to Build your Brand and Establish Brand Loyalty using Social Media Marketing to Gain More Customers and Boost your Business, you will discover: -The single most critical element in your branding that leaves a lasting impression for buyers -How to build the "golden gate bridge" of alignment between your business and your branding objectives so it leads to more sales -The difference between 'marketing' and 'branding' and which of these two methods is more efficient and valuable for your business -The 4 most important social media networks to use to promote your brand -The common mistake that almost all businesses make when posting content on social media -How to portray your vision through a brand image that people will love, share and stick to ...and much, much more! Added BONUS: Includes a Bonus Chapter on the crucial time when rebranding is necessary to maintain business success Scroll up and click the "Buy Now" button to instantly increase your sales by building your brand for your customer.

Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her "Little Monsters" - passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community.

Discover game-changing marketing tactics and strategies essential for your business to thrive and stand out in today's ever-changing marketplace. Succeeding in marketing your business goes beyond catchy slogans and flashy offers; it requires a well-defined, adaptable business and product aligned with the current environment and trends. This book aims to equip you with practical insights into how consumers select brands, cultivate loyalty, and execute effective marketing strategies, even as a team of one. You'll discover how to: Define your value and distinguish your brand in the marketplace. Comprehend the trends, attitudes, and purchase criteria influencing your customers. Gain insights into the psychology driving consumer behavior and choices. Develop and implement a marketing plan to achieve revenue goals. Create engaging content and optimize digital advertising strategies. This book caters to entrepreneurs aiming to establish a standout business, grasp customer psychology, and generate tangible revenue using effective marketing techniques tailored to your business.