Selling Fear

The news as commodity, public good, and political manipulator -- Selling fear : the not so hidden persuaders -- Civil liberties versus national security -- Selling the Iraq war -- Preventing attacks against the homeland -- Preparing for the next attack -- Mass-mediated politics of counterterrorism -- Postscript. President Obama : underselling fear?

A host of Christian teachers have tapped into conspiracy theories to design their own end-times scenarios. But how do their prophetic schemes hold up against Scripture, logic, and history? Historian Gregory Camp offers a sane counterbalance.

Larry Connors and Connors Research, LLC have created new trading strategies and updated existing trading strategies to take advantage of short-term stock movements based on human emotions. They share their research and the exact rules used to test them for you to integrate into your trading plan.

Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

Typically, before we worked with them, our clients were selling and marketing based on traditional features and benefits. If you're still using these outdated tactics, you're in trouble. Recent studies by the Sales Career Training Institute and the Performance Marketing Institute have broken new ground when it comes to sales and marketing effectiveness strategies. Studies conducted by these not-for-profit Institutes have led to the development of the FEAR Selling System. One of the key findings of both of these Institutes is that today's marketers are using hopelessly outdated selling strategies. Benefit selling (or what we call HOPE Selling) is only one half of the powerful Persuasion Equation. To get people out of their Comfort Zones and take action by buying your product/service, you must focus not only on the positive consequences of buying but also on the negative consequences of not buying your product/service. Many of our clients sell complex products/services which require long sales cycles and therefore demand superior relationship-building sales skills. FEAR Selling shows how to overcome these challenges by finding and focusing on your prospects' personal pains and fears as well as their hopes and dreams. By using both carrot AND stick persuasion techniques, you will easily multiply your persuasion effectiveness exponentially. So we have organized these persuasion techniques into an easy-to-use, step-by-step system that we share with our clients during our training seminars. Now, due to high demand, we have condensed the content of our 5-day FEAR Selling Boot Camp into this book. It covers everything you need to know to sell more and sell faster. Find out how to: cold callwith confidence, position yourself effectively through your 30-Second Commercial, get your prospects curious enough to invite you in to sell them more, bond quickly through proven trust-building techniques, ask the right questions at the right times to the right people, and present through powerful strategies that get your prospects to buy now. For more information, go to www.FEARSelling.com.

In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. He detonates traditional sales methods and replaces them with modern techniques for reading customer behavior and regulating your own behavior to make more sales without having to get pushy. If you want to sell more and be a nicer person, this is an ideal sales resource.

Stop Letting Fear Get In The Way Of Your Writing Every writer is afraid of something. But these fears do not need to stop you from writing and achieving the success that you’ve always dreamed of. Writing Beyond Fear is your companion through more than one hundred fears common to many writers. You will be shown a path into your fear, and then lead out the other side, a stronger, more courageous writer, better able to handle the myriad of pressures the writing life can bring. The book is divided into seven themes: Mindset Creativity Craft Process Editing Publishing and the Writing Business Lifestyle Whatever it is about writing that scares you, you don’t need to carry it any longer. Let Writing Beyond Fear help you conquer your worries and write your way to success in whatever way you choose.