Selling The Fountain Of Youth

Offering practical instruction on how to perform the Tibetan Rites of Rejuvenation, which will take only minutes a day, many practitioners have experienced benefits, including increased energy, weight loss, better memory, new hair growth, pain relief, better digestion, and feeling overall more youthful. Legend has it that hidden in the remote reaches of the Himalayan mountains lies a secret that would have saved Ponce de Leon from years of fruitless searching for the Fountain of Youth. There, generations of Tibetan monks have passed down a series of exercises with mystical, age-reversing properties. Known as the Tibetan Rites of Rejuvenation or the Five Rites, these once-secret exercises are now available to Westerners in Ancient Secret of the Fountain Of Youth. Peter Kelder's book begins with an account of his own introduction to the rites by way of Colonel Bradford, a mysterious retired British army officer who learned of the rites while journeying high up in the Himalayas. Fountain of Youth then offers practical instructions for each of the five rites, which resemble yoga postures. Taking just minutes a day to perform, the benefits for practitioners have included increased energy, weight loss, better memory, new hair growth, pain relief, better digestion, and feeling overall more youthful.

The beauty industry -- which once revolved around creams and powders, subtle agents to enhance beauty -- has become the anti-aging industry, overrun with steroids, human growth hormone injections, and "bio-identical" hormones -- all promoted as "cures"; for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy, from celebrity enthusiasts like Suzanne Somers and Oprah to the self-medicating doctors who run chains of rejuvenation centers, all claiming that we deserve to be forever young -- and promising to show us how. Weintraub reveals the shady practices that run rampant when junk science and dubious marketing meet consumer choice. She shows for the remarkable economic and cultural impact of anti-aging medicine, on the patients who partake and on the rest of us. It's not a pretty story, but Weintraub tells us everything we need to know to avoid being duped by this billion-dollar -- and dangerous -- hoax.

A collection of images demonstrating how the myth of the fountain of youth and its magical, restorative waters have been used to promote the state of Florida to tourists and new residents alike.

Does your real age match the age you feel? When do we reach middle age? When, if ever, are we old? The way we age and the way we perceive age has changed radically. As we embrace new experiences, relationships and gadgets, we barely stop to look at our watches let alone consider whether our behaviour is 'age appropriate'. In this provocative and timely book, Catherine Mayer looks at the forces that created amortality - the term she coined to describe the phenomenon of living agelessly. As she follows this social epidemic through generations and across continents, she reveals its profound impact on society, our careers, our families and ourselves. Why be defined by numbers? Are you amortal?

An exploration of one of the most universal human obsessions charts the rise of longevity science from its alchemical beginnings to modern-day genetic interventions and enters the world of those whose lives are shaped by a belief in immortality.

Shazam Family Giant serves up a huge slice of Big Red Cheese! The original Captain Marvel flies into six solo stories, and a trio of tales guest starring Captain Marvel Jr. plus Mary Marvel! The World's Mightiest Mortal vexes the Volcano Men, grabs gremlins, meets an immortal, finds a genius, punches pirates, gains the Midas touch, seeks the Miracle Stone, and duels the evil Dr. Sivanna. 100 Big Pages of Golden Age greatness!