Seminar Selling

CONTENTS: Part 1 - Successful Seminar Selling - How To Plan, Prepare and Market Your Events 1.1 Problems Facing Small Businesses 1.2 The Need to Change and Adapt 1.3 The Benefits of Seminar selling 1.4 Planning Your Seminars and Workshops 1.5 The Golden Rules of Marketing Your Seminars 1.6 Offline and online marketing and promotion 1.7 How to Dramatically Increase Your Profits from Seminars 1.8 How to Create Information-Based Products - Quickly Part 2 - Getting Your Business Message Across with Impact, Power and Authority 2.1 Presentation is Everything 2.2 Confidence 2.3 Clarity 2.4 Conviction 2.5 Connection Part 3 - What Happens Next? 3.1 Getting Feedback 3.2 Following Up Afterwards to Maximize Sales and Profits. Some Final Thoughts.

Seminar selling is the most cost-effective technique for marketing financial products and services. Research has shown that face-to-face sales calls are very expensive, and telemarketing is both time consuming and overused. This comprehensive guide for the financial services professional demonstrates how to conduct profitable seminars.

For nearly two decades, Scott Magnacca has asked the question What is the difference between top performers and average performers in the fields of sales and marketing? In TOP GUN- The Secrets of Relationship Based Selling For Financial Services, author Scott Magnacca shares the results of his groundbreaking research in the field of personal achievement, sales and marketing. Based on his nearly two decades of sales and marketing experience working with both affluent investors and top salespeople in the financial services industry, Magnacca has been able to identify the common traits, skills and techniques that top performers all use consistently to reach the pinnacle of success. By studying top performers from all walks of life- including Olympic athletes, Navy SEALS, Top Actors and Politicians and the best marketing and sales minds in the financial services business, Mr. Magnacca has been able to document, learn and teach the techniques and the communication and persuasive skills that allow these top performers to become leaders in their respective professions. In the book, Mr. Magnacca focuses specifically on the mental conditioning techniques taught at the U.S. Navys TOP GUN Fighter Weapons School and he applies these same concepts to the topics of selling and marketing more effectively to clients and prospects. In this book youll learn the latest psychological secrets behind the art and science of communication and unconscious influence. In addition, you will learn a series of simple, practical steps that you can use and apply in your own sales and marketing career to quickly increase your marketing effectiveness, to build long lasting relationships with prospects and clients and to take your personal sales results to the next level of achievement.

Are you considering using seminars, workshops and live marketing events to attract new clients - but don't know how to get started? Successful Seminar Selling from Live Marketing expert and Professional Speaker Philip Calvert, is the ultimate guide to boosting sales and profits through seminars and workshops. This practical and comprehensive book has been completely revised and updated from its original acclaimed edition, and reveals the secrets of how small businesses and sales teams can dramatically increase sales and profits by hosting their own seminars, workshops, live demonstrations and networking events. When you get your copy today, you'll discover: Why seminars and workshops are key to substantial growth for small businesses and organisations How to plan, promote and market your events using both traditional marketing and exciting new social media techniques How to find hundreds of new prospects and achieve conversion rates at your seminars and live marketing events approaching 100 per cent How to niche your seminars to achieve the highest levels of attendance and profitability How and when to charge for your seminars How to present and get your message across with clarity, confidence and conviction Proven presentation skills and techniques for seminar hosts How to build instant rapport with your seminar delegates How to create significant new income streams from your seminars and events through eBooks and digital products ...and much, much more. Packed with real-life examples of how small businesses can benefit from hosting their own seminars and promotional events, this book both informs, educates and inspires. If you read just one sales and marketing book this year, make it Successful Seminar Selling! Click Order and get your copy today.

How to Make It Big in the Seminar Business is considered must have reading among consultants, speakers, and seminar leaders. Fully updated and revised, this new edition is packed with insider tips on determining fees, marketing, scheduling, presentation technologies, and much more. It features new chapters on using the Web and other new technologies to deliver seminars; marketing on the Web; developing coaching services in conjunction with seminars; and E-mail newsletters. Readers get a fully updated and expanded directory--listing the names, addresses, and telephone numbers for hundreds of public seminar companies, corporate training companies, speakers bureaus, and seminar websites.

Most of us self-sabotage. Most of us are undirected. Yet by using these step-by-step techniques, you will be able to get past your self-defeating behaviors, stay on a weekly business plan, and nearly double your business. All in eight weeks! This is the basis of Dr. Kerry Johnson's famous one-on-one coaching system. Hundreds of thousands have already used these innovative techniques. Now you can too in this eight-week program. You will gain insight into: your self-sabotaging fears, your peak performance levels, how the rich and famous made it, tactical and strategic planning, and how to stay on the game plan. The eight-week method that will make you wealthy.

The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment "People make buying decisions emotionally and justify them logically." That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now You Can't Teach a Kid to Ride a Bike at a Seminar comes with new insights, information, and tools every sales leader can use. It combines Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling with up-to-date best practices from experienced trainers of Sandler, now run by David Mattson.

How to make a living speaking, training, and running workshops andseminars Expert Bob Bly shares his secrets for earning $1,000 to $5,000 aday, or more, as a self-employed speaker, lecturer, or trainer. Heshows readers, step-by-step, everything they need to know to becomepolished speakers, create winning presentations, find a marketniche, set fees, get bookings, and much more. Aspiring speakerswill learn about the corporate training market-who buys training,what the hot topics are, how to package and sell training courses,and what to charge. Bob Bly (Dumont, NJ) is an independent copywriter, advertisingconsultant, bestselling author, popular lecturer, and highlysuccessful trainer.