Sexism In The Media

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Forschung und Studien, Note: 1,3, Technische Universit t Dresden (Institut f r Kommunikationswissenschaft), 52 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Everybody who reads a magazine, watches television or goes to the movies realizes that sex is omnipresent across all media. The messages about sex and sexual issues transmitted to the people can have positive or negative themes and they raise questions about the effects they can have on the behaviours and attitudes of the recipients. Especially for young persons, the media are an important source of information about sexual issues, but sexual messages can also have a negative impact on their mind. In comparison to research on the impact of violence in the media, research on the impact of sexual portrayals and sexual content is little. The discussion about sex and sexism in the media, research on sexism and the effects and impact which sexual messages can have on one's mind will be the focus of this work. It is important to distinguish three main fields of research of sexism in the mass media. One great field of concern is research on gender-stereotyping and gender-bias in the media. The second great area of research is focusing on the effects that (verbal or visual) sexism in the media can have on one's mind. The third field at least focuses on more explicit media contents such as erotica or even pornography. This work in the following is structured on these three areas of research.

This third edition presents current information in the rapidly evolving field of minorities' interaction with mass communications, including the portrayals of minorities in the media, advertising and public relations.

"Duchess Harris, Scholarly Expertise Authoritative Content"--Cover.

Feminism can reflect the cultural moment, especially as media appropriate and use feminist messaging and agenda to various ends. Yet media can also push boundaries, exposing audiences to ideas they may not be familiar with and advancing public acceptance of concepts once considered taboo. Moreover, audiences are far from passive recipients, especially in the digital age. In Media-Ready Feminism and Everyday Sexism, Andrea L. Press and Francesca Tripodi focus on how audiences across platforms not only consume but also create meanings—sometimes quite transgressive meanings—in engaging with media content. If television shows such as Game of Thrones and Jersey Shore and dating apps such as Tinder are sites of persistent everyday sexism, then so, too, are they sites of what Press and Tripodi call "media-ready feminism." In developing a sociologically based conception of reception that encompasses media's progressive potential, as well as the processes of domestication through which audiences and users revert to more limited cultural schemas, Press and Tripodi make a vital contribution to gender and media studies, and help to illuminate the complexity of our current moment.

Sexist depictions of women in the media have a negative impact on girls and women in America. This title examines the representations of women in various media formats and also discusses steps people can take to eliminate sexist practices.

The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone's perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity. The Fourth Edition includes updated content on topics covered in the previous editions, and new material on: women of color, including an integrated assessment of their media experiences; new material on Muslim, Arab, and Asian groups; new technologies; and social media use and their impact

Gendered Media addresses the broad topic of gender and media, where "gender" is not simply a shorthand for "woman" but also embraces masculinitiy/ies, queer, lesbian and gay identities. Karen Ross provides the necessary historical context against which to read recent sex- and gender-based media phenomena such as Big Brother, Terminator, girls' use of mobile phones, women news editors, the Wonderbra generation, the Hillary Clinton and Sarah Palin phenomena, and so on. The book is an overview of the various aspects of gender and media in one volume. The book provides introductory overviews to the various themes around women, men, sexuality and the ways in which these attributes are cross-cut by other demographics such as age, ethnicity and disability. In this way, the book genuinely tries to provide a broad introduction to the ways in which gender, in all its facets, engages with media, in one accessible volume.