Shakespeare And Tourism Place Memory Participation

Shakespeare and Tourism provides a dialogical mapping of Shakespeare studies and touristic theory through a collection of essays by scholars on a wide range of material. This volume examines how Shakespeare tourism has evolved since its inception, and how the phenomenon has been influenced and redefined by performance studies, the prevalence of the World Wide Web, developments in technology, and the globalization of Shakespearean performance. Current scholarship recognizes Shakespearean tourism as a thriving international industry, the result of centuries of efforts to attribute meanings associated with the playwright’s biography and literary prestige to sites for artistic pilgrimage and the consumption of cultural heritage. Through bringing Shakespeare and tourism studies into more explicit contact, this collection provides readers with a broad base for comparisons across time and location, and thereby encourages a thorough reconsideration of how we understand both fields.

Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.

From the aftermath of World War II to the convulsions of Brexit, festivals have deployed Shakespeare as a model of inclusive and progressive theatre to seek cultural solutions to Europe's multi-faceted crises. Shakespeare on European Festival Stages is the first book to chart Shakespeare's presence at continental European festivals. It examines the role these festivals play in European socio-cultural exchanges, and the impact festivals make on the wider production and circulation of staged Shakespeare across the continent. This collection offers authoritative, lively and informed accounts of the production of Shakespeare at the following festivals: the Avignon Festival and Le Printemps des comédiens in Montpellier (France), the Almagro festival (Spain), Shakespeare at Four Castles (Czech Republic and Slovakia), the International Shakespeare Festival in Craiova (Romania), the Shakespeare festivals in Elsinore (Denmark), Gdansk (Poland), Gyula (Hungary), Itaka (Serbia), Neuss (Germany), Patalenitsa (Bulgaria), Rome and Verona (Italy). Shakespeare on European Festival Stages is essential reading for students, scholars and practitioners interested in Shakespeare in performance, in translation and in a post-national Shakespeare that knows no borders and belongs to all of Europe.

Allusions to Shakespeare haunt our contemporary culture in a myriad of ways, whether through brief references or sustained intertextual engagements. Shakespeare’s plays and motifs have been appropriated in fragmentary forms onstage and onscreen since motion pictures were invented in 1893. This collection of essays extends beyond a US-UK axis to bring together an international group of scholars to explore Shakespearean appropriations in unexpected contexts in lesser-known films and television shows in India, Brazil, Russia, France, Australia, South Africa, East-Central Europe and Italy, with reference to some filmed stage works.

This edited collection brings together scholars from across the world, including France, Italy, Germany, Hungary, Japan, the USA and India, to offer a truly international perspective on the global reception of Shakespeare’s Sonnets from the 18th century to the present. Global Shakespeare has never been so local and familiar as it is today. The translation, appropriation and teaching of Shakespeare’s plays across the world have been the subject of much important recent work in Shakespeare studies, as have the ethics of Shakespeare’s globalization. Within this discussion, however, the Sonnets are often overlooked. This book offers a new global history of the Sonnets, including the first substantial study of their translation and of their performance in theatre, music and film. It will appeal to anyone interested in the reception of the Sonnets, and of Shakespeare across the world.

This book is the first comprehensive account of global Shakespeare commemoration in the period between 1916 and 2016. Combining historical analysis with insights into current practice, Memorialising Shakespeare covers Shakespeare commemoration in China, Ukraine, Egypt, and France, as well as Great Britain and the United States. Chapter authors discuss a broad range of commemorative activities—from pageants, dance, dramatic performances, and sculpture, to conferences, exhibitions, and more private acts of engagement, such as reading and diary writing. Themes covered include Shakespeare’s role in the formation of cultural memory and national and global identities, as well as Shakespeare’s relationship to decolonisation and race. A significant feature of the book is the inclusion of chapters from organisers of recent Shakespeare commemoration events, reflecting on their own practice. Together, the chapters in Memorialising Shakespeare show what has been at stake when communities, identity groups, and institutions have come together to commemorate Shakespeare.

This book sheds new light on the dramatic devices Shakespeare developed for turning history into theatre in his history plays.