Small Business And High Technology

With the global economy in a precarious position, nurturing new entrepreneurial high-technology firms is likely to comprise a key component of any policy to encourage economic growth, both in developed and developing countries. High-Technology Entrepreneurship introduces and analyzes all the major aspects of high-technology small firm-formation and growth.

This book provides a framework for developing successful product strategies in small, high-technology firms. The authors emphasize the importance of aligning product strategy with business strategy and the need for continuous innovation. They explain how to analyze market opportunities, design products that meet customer needs, and launch them successfully. The book is essential reading for entrepreneurs, marketing professionals, and business students. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

This book is a close examination of the business side of high technology firms. Which innovative technologies are important to the success of start-up firms, as well as mature firms, equally important is an attention to the ways that the businesses are run. If the business is not managedwell, the firm will likely fail in spite of innovative technology. Since the field of high technology is characterized by many start-up firms, the book examines how entrepreneurs with innovative ideas go about beginning a business. It looks at the nature and backgrounds of those who start thebusinesses, the sources of financing they secure to get the businesses going, the strategies they employ in building their firms, and the factors that can lead to long-term success. The book also explores how established firms react to competitive pressures from a rapidly changing marketplace andhow they remain innovative and competitive. Government can play a role in creating conditions that are conducive to vital high technology industries and the book discusses public policies that can contribute to a thriving industrial sector.