Small Message Big Impact

Don't just think of an elevator speech as a generic tool you use in chance moments--consider the concept as a strategy to manage multiple talking points and to communicate more complex idea's as well.Terri L. Sjodin's new work, Small Message, Big Impact, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives readers an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows them how to employ this amazing little tool to create influence in today's market.Perhaps you want to promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message to sell a product or service that will help you access challenging decision makers. Whatever your purpose--be it professional, academic, political, philanthropic, or personal--you can learn to craft a fresh, brief, and persuasive message that generates tangible results!In this book you will learn How a small message can have a big impact in helping you to communicate more effectively. How to build a compelling and persuasive case using six of the most consistently effective arguments in today's market. How to repurpose your existing presentations; incorporate new creative illustrations, and bring your message to life. How to speak in your own authentic voice--it's not only what you say, it's how you say it. How to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and on social media platforms.This book includes outlines to help you craft your next talk, worksheets, a complete sample elevator speech, evaluation forms--and much more!

In Small Message, Big Impact, Terri Sjodin teaches you how to make a lasting impression on absolutely anyone - fast.You're at the airport, burning time by checking your email. Then you spot the CEO of a company you've wanted to connect with for ages. He's waiting for his flight. Your flight! Should you walk over? What will you say?We've all been there. An opportunity presents itself and you have one chance to share your message. The clock is ticking. And in this age of information overload, no skill is more essential than being able to connect with others quickly, whether in a meeting or in front of thousands of people.Acclaimed speaker and consultant Terri Sjodin defines an 'elevator speech' as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic - just to intrigue and inspire the listener to want to hear more.Sjodin offers her time-tested strategies and advice, including worksheets, sample elevator speeches, evaluation forms, and much more. This internationally bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective.Whatever your goal, you will learn to craft a fresh, brief, convincing message that generates tangible results. 'I'm always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the science of getting this right' Linda Kaplan Thaler, best-selling coauthor of The Power of Small and Bang! Terri L. Sjodin is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. For more than twenty years she has served as a speaker and consultant for Fortune 500 compa­nies, industry associations, academic conferences, CEOs, and members of Congress. She lives in Newport Beach, California.

An Instant #1 New York Times Bestseller! An Instant Indie Bestseller! *An Amazon Best Book of the Year * A B&N Best Book of the Year* A great gift for tiny go-getters and big dreamers, including for back to school! NBA champion and superstar LeBron James pens a slam-dunk picture book inspired by his foundation’s I PROMISE program that motivates children everywhere to always #StriveForGreatness. Just a kid from Akron, Ohio, who is dedicated to uplifting youth everywhere, LeBron James knows the key to a better future is to excel in school, do your best, and keep your family close. I Promise is a lively and inspiring picture book that reminds us that tomorrow’s success starts with the promises we make to ourselves and our community today. Featuring James’s upbeat, rhyming text and vibrant illustrations perfectly crafted for a diverse audience by #1 New York Times bestselling and Geisel Honor winning artist Nina Mata, this book has the power to inspire all children and families to be their best. Perfect for shared reading in and out of the classroom, I Promise is also a great gift for graduation, birthdays, and other occasions. Plus check out the audiobook, read by LeBron James's mother and I Promise School supporter Gloria James!

The must-read summary of Terri Sjodin's book: "Small Message Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You". This complete summary of the ideas from Terri Sjodin's book "Small Message Big Impact" explains that an elevator speech is a brief speech that introduces your product in less than three minutes. This summary explains how to maximise the impact of that small message and benefit from the “elevator effect”. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Small Message Big Impact" and discover how the key to selling more is saying less.

The instant #1 New York Times bestseller. In time for the twentieth anniversary of 9/11, master storyteller Alan Gratz (Refugee) delivers a pulse-pounding and unforgettable take on history and hope, revenge and fear -- and the stunning links between the past and present. September 11, 2001, New York City: Brandon is visiting his dad at work, on the 107th floor of the World Trade Center. Out of nowhere, an airplane slams into the tower, creating a fiery nightmare of terror and confusion. And Brandon is in the middle of it all. Can he survive -- and escape? September 11, 2019, Afghanistan: Reshmina has grown up in the shadow of war, but she dreams of peace and progress. When a battle erupts in her village, Reshmina stumbles upon a wounded American soldier named Taz. Should she help Taz -- and put herself and her family in mortal danger? Two kids. One devastating day. Nothing will ever be the same.

Positive leaders are able to dramatically expand their people’s—and their own—capacity for excellence. And they accomplish this without enormous expenditures or huge heroic gestures. Here leading scholars—including Adam Grant, author of the bestselling Give and Take; positive organizational scholarship movement cofounders Kim Cameron and Robert Quinn; and thirteen more—describe how this is being done at companies such as Wells Fargo, Ford, Kelly Services, Burt’s Bees, Connecticut’s Griffin Hospital, the Michigan-based Zingerman’s Community of Businesses, and many others. They show that, like the butterfly in Brazil whose flapping wings create a typhoon in Texas, you can create profound positive change in your organization through simple actions and attitude shifts.

Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

NEW YORK TIMES BESTSELLER • A stunning “portrait of the enduring grace of friendship” (NPR) about the families we are born into, and those that we make for ourselves. A masterful depiction of love in the twenty-first century. NATIONAL BOOK AWARD FINALIST • MAN BOOKER PRIZE FINALIST • WINNER OF THE KIRKUS PRIZE A Little Life follows four college classmates—broke, adrift, and buoyed only by their friendship and ambition—as they move to New York in search of fame and fortune. While their relationships, which are tinged by addiction, success, and pride, deepen over the decades, the men are held together by their devotion to the brilliant, enigmatic Jude, a man scarred by an unspeakable childhood trauma. A hymn to brotherly bonds and a masterful depiction of love in the twenty-first century, Hanya Yanagihara’s stunning novel is about the families we are born into, and those that we make for ourselves. Look for Hanya Yanagihara’s latest bestselling novel, To Paradise.