Snowy Sports

An adorable cast of colorful animal characters bundles up to showcase the wonderful world of winter sports.

An adorable cast of colorful animal characters bundles up to showcase the wonderful world of winter sports.

This book is open access under a CC BY-NC 2.5 license. This book covers the latest in snow sport epidemiology, snow sport injuries and treatment, and biomechanical/mechanical engineering related to snow sports injuries (mechanisms of injury, injury prevention by equipment design, injury prevention by design of resort features, and more). It brings together a collection of papers from the International Congress on Ski Trauma and Safety (the biennal meeting of the International Society for Skiing Safety) and presents the latest research on the effectiveness of winter sports equipment, the behavior of winter sports participants, and the epidemiology and biomechanics of winter sports injuries. This is an ideal book for researchers and professionals working in the field of sports medicine and safety. This book also: Covers the latest body of literature dealing with safety in winter sports as well as the prevention and treatment of injuries sustained by participants in these activities Broadens readers’ understanding of snow sport injury prevention research Illustrates ways safety standards for snow sports can be improved based on evidence-based research.

An adorable cast of colorful animal characters bundles up to showcase the wonderful world of winter sports.

Bundle up and follow the frosty world of freeskiing. Learn about freeskiing, equipment needed, and safety measures taken for this extreme sport. Discover other snow sports, and see how athletes practice their skills and experience thrills in nature.

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ‘sportwashing’ and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources. This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.

This new volume in the Encyclopaedia of Sports Medicine series, published under the auspices of the International Olympic Committee, provides a state-of-the- art account of the epidemiology of injury across a broad spectrum of Olympic sports. The book uses the public health model in describing the scope of the injury problem, the associated risk factors, and in evaluating the current research on injury prevention strategies described in the literature. Epidemiology of Injury in Olympic Sports comprehensively covers what is known about the distribution and determinants of injury and injury rates in each sport. The editors and contributors have taken an evidence-based approach and adopted a uniform methodology to assess the data available. Each chapter is illustrated with tables which make it easy to examine injury factors between studies within a sport and between sports. With contributions from internationally renowned experts, this is an invaluable reference book for medical doctors, physical therapists and athletic trainers who serve athletes and sports teams, and for sports medicine scientists and healthcare professionals who are interested in the epidemiological study of injury in sports.