So Easy To Use America Online Internet Guide

Officially endorsed by America Online, this second edition highlights AOL's value-added features, including the Mail Center, Driveway, AOL News Ticker, Keywords, Instant Messenger, Favorite Places, and others. The guide also includes a directory of the best Internet and Web destinations available through AOL.

Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

There is a wealth of health information on the Internet. Today’s students of health studies and all health care professionals must be able to use this valuable resource and extract from it what is most relevant and useful. In order for them to do this purposefully and skilfully, they need to have a thorough understanding of how the system works and have the ability to navigate their way around it with ease. The Essential Guide to the Internet for Health Professionals is a superb photocopiable resource for lecturers and a self instructional guide for students. It shows students how to: get online; navigate the World Wide Web; find health information on the Internet; communicate with other health professionals; access free health and medical resources; publish on the web; use online help with health studies assignments; search for jobs. Each unit contains easy-to-follow activities and photocopiable worksheets.

As the world's largest Internet online service, America Online makes life online easy, rewarding, and fun for more than 11 million members worldwide. With AOL 4.0 comes a whole new look, including greatly improved e-mail and faster browsing -- all designed with AOL members in mind.