Social And Behavioral Research And The Internet

Highlighting the progress made by researchers in using Web-based surveys for data collection, this timely volume summarizes the experiences of leading behavioral and social scientists from Europe and the US who collected data using the Internet. Some chapters present theory, methodology, design, and implementation, while others focus on best practice examples and/or issues such as data quality and understanding paradata. A number of contributors applied innovative Web-based research methods to the LISS panel of CentERdata collected from over 5,000 Dutch households. Their findings are presented in the book. Some of the data is available on the book website. The book addresses practical issues such as data quality, how to reach difficult target groups, how to design a survey to maximize response, and ethical issues that need to be considered. Innovative applications such as the use of biomarkers and eye-tracking techniques are also explored. Part 1 provides an overview of Internet survey research including its methodologies, strengths, challenges, and best practices. Innovative ways to minimize sources of error are provided along with a review of mixed-mode designs, how to design a scientifically sound longitudinal panel and avoid sampling problems, and address ethical requirements in Web surveys. Part 2 focuses on advanced applications including the impact of visual design on the interpretability of survey questions, the impact survey usability has on respondents’ answers, design features that increase interaction, and how Internet surveys can be effectively used to study sensitive issues. Part 3 addresses data quality, sample selection, measurement and non-response error, and new applications for collecting online data. The issue of underrepresentation of certain groups in Internet research and the measures most effective at reducing it are also addressed. The book concludes with a discussion of the importance of paradata and the Web data collection process in general, followed by chapters with innovative experiments using eye-tracking techniques and biomarker data. This practical book appeals to practitioners from market survey research institutes and researchers in disciplines such as psychology, education, sociology, political science, health studies, marketing, economics, and business who use the Internet for data collection, but is also an ideal supplement for graduate and/or upper level undergraduate courses on (Internet) research methods and/or data collection taught in these fields.

Title on accompanying CD-ROM: Behavioral research on the Internet.

Offering a concise, comprehensive guide to conducting research on the Internet, this book provides a detailed explanation of all the main areas of Internet research. It distinguishes between primary research (using the Internet to recruit participants, to administer the research process and to collect results) and secondary research (using the Internet to access available material online). The book is designed for social science researchers and presents a user-friendly, practical guide that will be invaluable to both students and researchers who wish to incorporate the Internet into their research practice.

This book shows readers how to conduct online experiments, surveys, and ability testing, use advanced graphic tools, apply automatic text analysis tools, check the validity of protocols, and much more.

As we begin a new century, the astonishing spread of nationally and internationally accessible computer-based communication networks has touched the imagination of people everywhere. Suddenly, the Internet is in everyday parlance, featured in talk shows, in special business "technology" sections of major newspapers, and on the covers of national magazines. If the Internet is a new world of social behavior it is also a new world for those who study social behavior. This volume is a compendium of essays and research reports representing how researchers are thinking about the social processes of electronic communication and its effects in society. Taken together, the chapters comprise a first gathering of social psychological research on electronic communication and the Internet. The authors of these chapters work in different disciplines and have different goals, research methods, and styles. For some, the emergence and use of new technologies represent a new perspective on social and behavioral processes of longstanding interest in their disciplines. Others want to draw on social science theories to understand technology. A third group holds to a more activist program, seeking guidance through research to improve social interventions using technology in domains such as education, mental health, and work productivity. Each of these goals has influenced the research questions, methods, and inferences of the authors and the "look and feel" of the chapters in this book. Intended primarily for researchers who seek exposure to diverse approaches to studying the human side of electronic communication and the Internet, this volume has three purposes: * to illustrate how scientists are thinking about the social processes and effects of electronic communication; * to encourage research-based contributions to current debates on electronic communication design, applications, and policies; and * to suggest, by example, how studies of electronic communication can contribute to social science itself.

"The Internet is revolutionizing the way psychologists conduct behavioral research. Studies conducted online are not only less error prone and labor intensive but also rapidly reach large numbers of diverse participants at a fraction of the cost of traditional methods. In addition to improving the efficiency and accuracy of data collection, online studies provide automatic data storage and deliver immediate personalized feedback to research participants--a major incentive that can exponentially expand participant pools. Furthermore, behavioral researchers can also track data on online behavioral phenomena, including Instant Messaging (IM), social networking, and other social media. This book goes beyond the basics to teach readers advanced methods for conducting behavioral research on the Internet. Short chapters offer practical advice by leading experts in key domains of Internet research. Readers are shown, step by step, how to conduct online experiments, surveys, and ability testing, use advanced graphic tools such as drag-and-drop objects, apply automatic text analysis tools, check the validity of protocols, automate the storage and analysis of data, record "field notes" on the behavior of online subjects and chatroom or blogging communities, and much more. Chapters also address critical issues such as data security, ethics, participant recruitment, and how to ensure the completion of tests or questionnaires. This volume also features a companion Web site with additional resources, links, scripts, and instructions to further assist readers with their online research. This book is designed for researchers and advanced graduate students in the behavioral sciences seeking greater technical detail about emerging research methods. Readers will be well equipped to implement and integrate these exciting new methods into their own Internet-based behavioral research effectively, securely, and responsibly"--Matériel publicitaire. (PsycINFO Database Record (c) 2010 APA, all rights reserved).

Written by an interdisciplinary team of global experts, this book is an invaluable tool for anyone learning about research methods.

Requiring no prior knowledge of programming or web site design, this easy-to-follow, step-by-step guide helps professionals as well as students create interactive behavioral research instruments online. With this volume, anyone can learn to write programs in HTML and CGI/Perl that will enable them to take full advantage of all the benefits of Internet-based data collection: the ability to effortlessly manipulate visual and narrative content, randomize the presentation order of stimuli, and provide customized assessments and feedback for research participants. Including extensive examples throughout, the book explains everything from how to obtain access to a web server to mastering HTML coding, processing data with CGI/Perl, and importing data files into popular statistical packages. While the examples are from psychology, the technical skills the book provides can be adapted to other fields that make use of behavioral research.