Social Evenings

How to Appear Normal at Social Events is an oddly cheering book of illustrated lists. Largely based on Lord Birthday's popular Instagram account, the book offers excessively absurd, occasionally wise advice on topics ranging from finding your life's purpose to defending yourself against forest clowns. (Hint: Set an oatmeal trap.)

This book is the first dedicated to the intersections between the social sciences and the emerging field of events management. It applies and specifically contextualises social science theories within the discourse of events to provide a greater understanding of the significance of events in contemporary society. It first outlines the value of approaching the study of events from a social science perspective, and then moves on to an in-depth exploration of relevant theories exploring topics such as identity, culture, consumerism, representation and place. It concludes with a summary of each chapter and a discussion of ways in which events can be further explored through the lens of the social sciences.

This book provides the results of nine case studies of the course of social events in mineral exploration projects (mostly in Latin America). The author concluded that, while each case is sui generis, the underlying sociological processes are the same. This made it possible to develop a generalized model for the course of social events during mineral exploration. It consists of seven stages: (i) arrival of the project; (ii) initial meanings, interpretations and decisions; (iii) real dialogue; (iv) building relationships; (v) change processes; (vi) new relationships and social structures and (vii) the course of social events and perceived benefits and harms. Stages (iii) => (iv) => (v) => (iii) form a continuous iterative cycle. Dialogue and relationships are at the heart of the model. The text describes five of the nine case studies in some detail and illustrates how sociology explains the sociological processes in these projects. These examples, together with the final chapter that discusses the implications, provide many practical pointers for all actors involved: industry, communities, NGOs, home governments and host governments.

During the past twenty years, the field of nonprofit management has grown significantly in terms of the number of nonprofit organizations, number of people employed, and amount of funds raised. A key activity in nonprofit management has been organizing events, which are generally defined as "purposive gatherings of people." These purposes may include: increasing awareness about the nonprofit organization and its mission; raising funds to support programs and services related to its mission; engaging and developing individuals as donors, volunteers, and advocates; and enhancing the image of the organization and/or the broader community. Events in the modern era tend to be organized across the nonprofit, public, and private sectors. While a nonprofit organization may create and manage an event, corporations and businesses often contribute financial support and technical expertise in areas such as branding, marketing, and social media. Depending on the event type and size, a local government may provide the venue and public safety services, including police, fire, and ambulance. We can understand more about these mission-driven, cross-sectoral events by looking through the lens of social enterprise. Social enterprise has been defined as a venture that advances a social mission using business methods or market-based approaches. It is typically conceptualized as spanning sectors, particularly the nonprofit and private sectors. Social Enterprise and Special Events focuses on how market-based approaches can be used to help mission-driven gatherings achieve their purposes as efficiently, effectively, and sustainably as possible. These approaches include market research, brand development, cause marketing, gamification, liquidity, cash management, and clustering. The book also incorporates concepts important in the nonprofit and public sectors such as collaborative governance, social capital, political capital, community development, placemaking, and diversity.